Follow up:
In the forum from which this info was obtained, the following was mentioned:
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Looking at some articles from ezine ranking in the top 10, I noticed very similar articles in the same category, same keywords, almost identical titles, that are not ranking for the same keywords or are not even in the top 20.
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Response from thread starter:
Well, since these articles are getting their views from SEO rankings...then all the standard concepts of SEO would still be in play.
In many cases, the articles at EZA do not have any links pointing to them...and just by getting some links pointing to your articles...given that you also have good rich content...will cause you to rank for the terms.
NOTE: Don't shoot the messenger, as I'm just passing on what's being shared!
H2oBoy