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Google local rankings question

Discussion in 'White Hat SEO' started by nikster, Apr 29, 2014.

  1. nikster

    nikster Registered Member

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    Hey guys,

    I've got a client that has managed to rank 2 local keywords, and wants to rank a third one. All 3 keywords have local results. 1) denture + city name, 2) dentures + city name, 3) denturist + city name. He is failing to rank for "denturist + city name".

    Does anyone know how Google decides which keywords to rank locally, considering that the on-page is not optimized for either? Would citations with the keyword in it as contextual link be enough?

    Any suggestions are welcome.
     
  2. sashablack

    sashablack Elite Member

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    On site seo will help, if there is a blog on that site, do articles with your desired kw and that should help you move up and start ranking.
     
  3. Argoss

    Argoss Junior Member

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    Your best bet is to review and edit the meta tags and titles at this point.

    For example, the content on the site might mention dentures regularly, but if it's not mentioning "denturist," then Google is unlikely to rank your client for that. Edit the title tags to say things like "(City name) denturist (name) specializes in fitting dentures. Insurance accepted. Call for free consultation now! (phone number)"
     
  4. Andrew Scherer

    Andrew Scherer Jr. VIP Jr. VIP Premium Member

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    Citations allow you to specify a unique description, you can drop the keyword in the descriptions. On-page also helps a bundle. What kind of categories are you using for your places page? How about photo captions for your places page?
     
  5. Techxan

    Techxan Elite Member

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    1). Put it in an H2 tag, and write about 200 words under this h2 tag that mentions the term a couple of times.

    That should bring it in, the term is already related enough to bridge the gap.

    2). Make a WEB 2.0 about denturists in your country, and use this person as a source for a quote in the article.

    EX: "Tom Duncan, a denturist in Oglefart, explains it this way blah blah blah."

    This term does not get a lot of location specific traffic except in a few cities. Unless he is in Canada, I wouldn't bother.
     
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