Hey guys, I've got a client that has managed to rank 2 local keywords, and wants to rank a third one. All 3 keywords have local results. 1) denture + city name, 2) dentures + city name, 3) denturist + city name. He is failing to rank for "denturist + city name". Does anyone know how Google decides which keywords to rank locally, considering that the on-page is not optimized for either? Would citations with the keyword in it as contextual link be enough? Any suggestions are welcome.