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Google KILLS Press Release Submission as Backlinking strategy! Alternatives???

Discussion in 'White Hat SEO' started by vignesh, Aug 16, 2013.

  1. vignesh

    vignesh Registered Member

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    Guys,

    According to the latest buzz, the Big G has done what we all had been fearing for a while. It has declared that it will not look favorably upon backlinks in press releases! Read a related article by searching on G for this text - "12 Ways to Optimize Press Releases Avoid Google Penalties" - I can't post links as I'm still NEW to the forum :-(

    With Article marketing already down the drain and PR submissions being the new casualty of the Big G's war on SEO, my question is what else is left for us lesser mortals?

    Any and all ideas and strategies will be greatly appreciated!

    Thanks a lot!
     
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  2. JudasMaccc

    JudasMaccc Newbie

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    Yes keep adding quality content and purchase high quality backlinks
     
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  3. vignesh

    vignesh Registered Member

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    Google doesn't like 'buying links' either. As and when it has detected such activity in the past, it has penalized both the site that was selling links and the ones that were benefiting from it. This is what happened to the BIG Article and Private Blog Networks.

    At best, this strategy only works for a while before G catches up with it.

    No other good ideas?
     
  4. Vic Sage

    Vic Sage Jr. VIP Jr. VIP

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    Whatevs....if you still wanna make money backlink the sh*t out of your PR links and see what happens :D

    P.S. Am serious.


    Leave SEO in that case :) Take another route.

    Personally, I spend $xxxx amount on buying links each month. If you listen to Google, you will never get ranked. Period.
     
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    Last edited: Aug 16, 2013
  5. vignesh

    vignesh Registered Member

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    Thanks Crusher for your kind insights.
    Anyone else with some comments, please? :)
     
  6. Duffers5000

    Duffers5000 Elite Member

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    Crusher just told you the truth. Google spread fear among webmasters by allowing rumours of their next big takedown to try and turn everyone whitehat.

    They have zero chance of stopping links from press releases. Badly written, no content press releases are not worth doing already, but a good press release well distributed is still a great seo tool.
     
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  7. steelballs

    steelballs BANNED BANNED

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    Take note of crusher and Duffers, this is as per usual G talking out of their anal passage...:eek:
     
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  8. Project-Shadow

    Project-Shadow Junior Member

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    PR's still work wonders. What they've said is to be careful about over-optimising your anchor text within these press releases... which is also horse shit but a great way of spreading fear to the masses.
     
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  9. RedMango

    RedMango Power Member

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    If you believe the whitehatters then you need to start being more blackhat. Why take years to rank a site, the Google way, when it can be done in a matter of days/weeks.
     
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  10. VinceC

    VinceC Elite Member

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    Think of why google keeps on spreading rumours about this and that doesnt work anymore. Backlinks will always be the measuring meter of how popular the website is, one just cant solely base on social backlinks, high PR guest post, web2.0....etc To rank well, one must have a great mixture of backlinks and good contents quality to your site.
     
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  11. keytenx

    keytenx Supreme Member

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    its just google's press release that they will penalize it and besides Google just love how webmasters panic whenever they put up publicity stunt such as this one. But i guess guys in here are not that much affected by it. :) So chill buddy!
     
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  12. Goal Line Technology

    Goal Line Technology Senior Member

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    @OP for clarification and further reading....
    BHW related thread discussion
    Code:
    http://www.blackhatworld.com/blackhat-seo/black-hat-seo/591563-google-warns-against-large-scale-guest-posting-advertorials-optimized-anchor-text.html
    and your original link
    Code:
    http://searchenginewatch.com/article/2287902/12-Ways-to-Optimize-Press-Releases-Avoid-Google-Penalties
    for other members... here it is :)

    Google's most recent update to their defintions of link schemes sent shockwaves through the SEO and online PR world; a real downer to link building strategists.

    It's true: the world's largest search engine called links in press releases "unnatural" and is mandating nofollowing them. What does this mean to organizations using press releases to gain digital visibility in search and social?
    For brands publishing a press release or an article on your site and distributing it through a paid wire service, such as PR Newswire, Business Wire, Marketwire or through an article site, you must first make sure to nofollow the links if those links are "optimized anchor text."
    Is This a Big SEO Deal? Yes. No. Maybe.

    Google has been slowly squeezing the SEO life out of press releases for a while now.
    "In 2006 online press releases were amazing for SEO. In 2013? Not so much," said Joe Laratro, SEO expert and PubCon lead moderator "Online press releases have had very little value in terms of links and content over the past few years - I would say it had been steadily declining. However, I still thought it was a good part of a large organic link building strategy until the new guideline changes."
    But what about the anchor text links in past press releases? Will the ghost of Google past haunt companies with surprising penalties in the future? Will brands have to back track to older press releases to protect themselves.
    "The real concern for the SEO industry right now should be backdated enforcement. If this is now considered a 'penalizable' tactic, how are companies that have been using this tactic for over a decade going to deal with the old content and links?" Laratro asked. "How quickly can the online newswires update their systems to support the rel nofollow? In my opinion this will have a fairly large effect on the online paid newswire release business."
    Many more SEO industry experts agree. The clean up work with old press release content that's been spinning links across the web for years is a big SEO issue.
    "There are press releases archived across the web that you will have no control over - how do you clean that up?" asked Bruce Clay, president of Bruce Clay Inc. "Even if press release distribution companies do something to address their archives, like noindexing old pages (and this is a big if), you're still looking at the larger problem of pruning links on the many sites that have republished those press releases."
    Don't Optimize Links, Do... What?

    Organizations are now left wondering what they can do with press releases past, present, and future.
    "If a client has real newsworthy content, an online press release is worth doing, but I would be very careful with the links at the moment, at least until the rel=nofollow options are live," Laratro said. "Companies should still include one or two links in order to get the reader over to the website or blog. This may cause a shift back to more traditional types of PR work - not necessarily a bad thing."
    The Ghost of Press Release Past

    The first press release was written in 1906 by Ivy Lee and actually published verbatim in the New York Times. It wasn't until the mid-1990s that wire services began releasing news direct to consumers vis the Internet. Since then, journalists have relied on press releases to help track company news and come up with story angles and sources.
    Today the digital press release reaches beyond the journalist and carries company news direct to customers, prospects, bloggers, and more. The press release lifeline streams through the veins of search engines and flows into social media.
    Google might have killed the link juice, but press releases are still alive and kicking according to media experts.
    "While most of the companies using PR Newswire (and our competitors) are doing so to build awareness of their messages, garner media pick up and to deliver their messaging straight to their target audiences, there is a contingent that are issuing press releases for the sole purpose of generating inbound links, and this is the practice Google is discouraging," said Sarah Skerik, vice president, content marketing, PR Newswire//MultiVu. "This is not an indictment of PR."
    [​IMG]
    The Digital Path of a Press Release: It's About Content Discovery

    Press releases are more than a simple SEO tool. Press release content helps reach journalists, influencers, and consumers.
    The AP, Dow Jones, Reuters, Bloomberg, and thousands of other major newsrooms worldwide have feeds of press releases piped directly into their editorial systems. And almost 8,000 websites, including some of the world's largest news sites, publish stories as a result of wire services such as PR Newswire.
    Let's not forget the social media intersection of press releases. They help fuel the content fire and drive social interaction, sharing, and engagement - and are the launching pad for company news. Taking a drive off main street, press releases are part of the Wall Street creed, meeting financial disclosure.
    In 140 characters or less: Press releases drive broad discovery of your news message in search and social.
    "None of this has anything to do with link building and SEO," Skerik said. "We believe the value press release distribution provides is in discovery, not links. Driving messages deep into audiences and generating authentic reads, clicks and visibility among relevant audiences and social shares - that's where press releases add value."
    Hybrid search industry vet Greg Jarboe, president and founder of SEO-PR, specializes in both PR and SEO and zeroed in on the fact that the PR industry still hasn't fully embraced the concept of public relations optimization, so they might not realize the missing link.
    "This is a big SEO deal," Jarboe said. "And it would also be a big deal for PR, if more public relations people were optimizing their press releases. But most of them still aren't."
    Less than 15 percent of press releases in corporate newsrooms and posted on the wire services are optimized for search, according to a PressFeed Online Newsroom Survey.
    12 Things You Can Do With Digital Press Releases


    1. Adding links still helps drive traffic to a website. "Driving traffic is one of the primary objectives of website SEO, according to the SEMPO State of Search Report, published by Econsultancy. It can be one of the important objectives of press release SEO, too," Jarboe said.
    2. Improve the user experience.
    3. Increase visibility in search and social.
    4. Use press releases as inroads to more information and details on a blog or website.
    5. Spark a story idea and attract a journalist or blogger to do a larger story that might gain a natural link.
    6. Educate and inform your audience.
    7. Build relationships.
    8. Report company news or industry data.
    9. Use images and video to increase pageviews and attention.
    10. Embed video and multimedia.
    11. Create an infographic version of press release tell your story.
    12. Broaden your distribution and use social networks to report news - both paid and organic.
    5 Things You Can't Do With Press Releases


    1. Generate inbound links.
    2. Add link juice to your SEO campaign.
    3. Use press releases as part of your link building strategy.
    4. Optimized anchor text links, Google now says this equates to unnatural links.
    5. Keyword stuffing.
    Summary

    Google may have taken away the anchor text links in press releases (and guest posts and articles), but there is still room for press release optimization opportunities like in any other digital content using:

    • Optimized keywords.
    • Headlines.
    • Title.
    • Description.
    • Hashtags.
    • Photos.
    • Videos.
    • Social media messaging.
     
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  13. vignesh

    vignesh Registered Member

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    Thanks a lot, guys! You people truly rock!
    It's been an amazing interaction with you people and this is why I just love BHW.
    One can get to learn so much from like minded people.
    Thanks once again! :)
     
  14. seoguy99

    seoguy99 Jr. VIP Jr. VIP

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    People were doing this (including me) - Put lots of articles on their site. Buy a 300 words release from a Phillepene guy for $2... Submit via PRBuzz... Put 1-2 article on your site everyday. Do that prbuz thing everyday. People were doing that a lot and that was resulting in massive gains...
    If you write a release that is actually a news and not some bs that "this site has been launched" and if u write in last of that - this news has been reported by yourSiteUrl then i dont think there should be any problem with release.
    When someone launchs an event, he do releases only. Big companies always did. They will keep doing. Google dont want u to do that for backlink purpose.. U can do with naked url and real release thing.

    Its all about adding value to the community. Add value from a release, u should not be screwd. Dont spam anchor and why will they penalize you then?
     
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  15. ttmschine

    ttmschine Regular Member

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    In one of my niches there is a site that dominates for every conceivable keyword and phrase and from what I can see the entire SEO strategy is a huge mountain of press releases - it hasn't done them any harm so far.
     
  16. JaxMan

    JaxMan Registered Member

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    So if Google is not going to index crap press releases, why wouldn't you use press releases that are of high quality and use them in a way that creates deep links with intention? People complain that their proverbial casing crap out into the wind doesn't create quality backlinks but if you cast out crap, you'll get back crap linking. I get the whole black hat mentality but I don't believe it translates into sloppy work to throw a domain's url out en masse. Black hat is about understanding how search engines work to the extent where you maximize their return and your ROI.
     
  17. HelloInsomnia

    HelloInsomnia Jr. Executive VIP Jr. VIP Premium Member

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    The last time Matt Cutts said they didn't work somebody ranked his site for a term using only press releases. Nice sensationalist title, I suggest you copy that to WF where it will be better received. Maybe you can make a WSO about it.
     
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  18. diesel1

    diesel1 Senior Member

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    Nothing wrong with press releases, it's still one of the best ways to advertise, online and offline...
     
  19. t0mmy

    t0mmy Moderator Staff Member Moderator Jr. VIP

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    What a crock of shit, Google has people running for the hills with their propaganda as usual!

    A link is a link, its been this way since the beginning and will be this way until the end, the only difference is the wieght the link carries.

    Now lets say for arguments sake Google does go after PR's they will likely go after those spammy pr releases you see everywere spread across shitty news blogs, but high quality press releases on news wire that actually make it onto Google news and MSN news etc etc proper legit authortiy sites - how on earth can they devalue those high quality type of links... think about it?

    But again the whole thing screams of the Google propaganda machine, shit the latest I heard google also SMASHED all the russian networks... pffftttt! Quit reading rehashed Guru crap advice/propaganda and actually test this shit out for yourself would be my advice.
     
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  20. Taktical

    Taktical Elite Member

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    You want an SEO tip?

    Here's one: Skip any article that begins with "Matt Cutts Says"
     
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