Google Instant - What you think?


Apr 8, 2008
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I'm paying close attention to the suggestions now and seeing what Google's recommended long tails are.

Looks like this will help target more long tails.
Well, first of all it's very fast, super duper fast.

Secondly, and this is our take away, Google is trying to predict exactly what you're searching for.

This is *very* interesting for all of us who have spent months and years targeting two word main keywords.

Now folks will be able to just hover over or press the down hour on one of Google's predicted or suggested words (almost always long tail variation of your main keyword).

So, will people hover over them, click on them or just press enter as usual, the main keyword results are already being shown below when they start typing.
This was strange, I wonder if it counts as an impression and towards CTR.
This was strange, I wonder if it counts as an impression and towards CTR.

Here's an excerpt from the new Google Instant FAQ for Adwords:

When someone searches using Google Instant, ad impressions are counted in these situations:

* The user begins to type a query on Google and clicks anywhere on the page
(a search result, an ad, a spell correction, a related search).

* The user chooses a particular query by clicking the Search button, pressing
Enter, or selecting one of the predicted queries.

* The user stops typing, and the results are displayed for a minimum of three seconds.
As a user, I do not like it at all. Turning it off when doing normal searches.

As an internet marketer, I don't have much need for it. There's better and easier ways to find keywords.
I hate when google tries to guess what I am searching for, it usually makes me click something completely unrelated to what I am actually looking for. Maybe it will grow on me
Definitely going to keep using the google toolbar for searching. Just tried out instant search and it got annoying quickly.
Damn, this thing annoys the crap out of me. I was hoping that they weren't going to roll this out beyond chrome, but it looks like they did.

What a horrible idea. I'm glad I don't have epilepsy or I might have a seizure every time I try to do a search.
i wonder how this effect long tail searches?
Don't you think that many users will stop to type and log tail keywords will receive a damage from this?
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It's time to rank for keyword suggestions provided by google.
Many long tail keywords (which won't be showed by google while searching) may effect as user may already stop typing..

This is gonna bring in some changes..
if we talk about annoying features how about this: "Search as you type", which is also being tested by Google and it'll also effect the long tail kws:
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This was strange, I wonder if it counts as an impression and towards CTR.

From PC World article

Google is also trying to reassure advertisers that Instant will improve the "quality" of clicks on ads but promises nothing, saying overall that it may increase or decrease impressions. Wow, they really went out on a limb there.
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