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Google Gives Search a Refresh!!!

Discussion in 'White Hat SEO' started by projectx, Mar 15, 2012.

  1. projectx

    projectx Power Member

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    Google Inc. is giving its tried-and-true Web-search formula a makeover as it tries to fix the shortcomings of today's technology and maintain its dominant market share.
    The changes to search are among the biggest in the company's history and could affect millions of websites that rely on Google's current page-ranking results. At the same time, they could give Google more ways to serve up advertisements.
    Read here more
     
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  2. jstover77

    jstover77 Executive VIP Jr. VIP Premium Member

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    This ought to be good. Let's see how many millions of lives and incomes this one ruins. Hopefully one of these changes might actually make their search engine better.
     
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  3. projectx

    projectx Power Member

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    I agree, a lot of IM's will see negative effects, This will be a whole new ball game and challenge.
     
  4. jstover77

    jstover77 Executive VIP Jr. VIP Premium Member

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    Yup. I have been telling people for the last month that something big is coming with big G, and it is going to turn the industry upside down. If so, you have to learn and adapt. If not time to get your burger flipping skills back in order:)
     
  5. spruitje

    spruitje Junior Member

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    They are going to shoot themselves in the foot with this one. Providing the answer to the search query on top of the search results will kill millions of sites that are based on providing information. But that is ofcourse none of googles concern. The problem is that if they implement this correctly the need to visit other sites is decreased because the relevant info is already shown on top of the search results. But Googles entire business model is centered around sending visitors to other sites via paid ads.
     
  6. dotcomdesigns

    dotcomdesigns Power Member

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    I doubt it will make their search engine better, each change makes it worse. It used to work and still does to a degree. But there's a lot of people employed by G who have to justify their jobs and that means making changes constantly. They will class it as improvement, but in reality it's change for changes sake.
     
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  7. LakeForest

    LakeForest Supreme Member

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    "Google isn't replacing its current keyword-search system, which determines the importance of a website based on the words it contains, how often other sites link to it, and dozens of other measures. Rather, the company is aiming to provide more relevant results by incorporating technology called "semantic search," which refers to the process of understanding the actual meaning of words."

    If your site is grammatically correct and articles are unique and research and your information is readable and accurate, you'll be fine.

    Almost every update is aimed at stopping people from, I'm sorry to be blunt, stealing money invested to bring in more traffic to their ads. They're allowing you to succeed in "stealing" from Google by playing with and gaming their algo, while making it more difficult to mess around with those who pay for ads.

    "Stealing" from advertisers is so many CPA companies either fell flat broke and shut down or put increasingly strict measures against cheating. People's lives have been ruined by unscrupulous publishers as much as publisher's lives have been ruined by Google updates.

    Yet, quality still stands usually unaffected negatively and in fact receives a boost by weening out the dishonest competition.
     
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  8. Tony Barns

    Tony Barns Regular Member

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    We shall see what comes of this surely it won't be to drastic.
     
  9. projectx

    projectx Power Member

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    It won't change overnight so , there is enough time to adapt but say goodbye to your Micro Niche Sites.
     
  10. assphuck

    assphuck Senior Member

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    Basically Google is going to try to shave visitors to those websites which appear in its index and provide answers to the user's queries instead. This will result in less organic search traffic for many. And you can bet when users search with "buyer" keywords, they will be presented with many options that use Google Checkout.

    Anyone that thinks these changes will be good for IM may want to think again. As Google shifts towards becoming an "answer engine," far less traffic will land on individual websites. If nothing else, the "answers" that Google provides will push organic listings further below the fold.
     
  11. almir

    almir Power Member

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    Can't see how they would completely implement this and not shoot themselves in the process...
     
  12. LakeForest

    LakeForest Supreme Member

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    Right? like...uh...adsense/adwords makes Google money too...and a LOT

    So what, Google's gonna become wolfram alpha but intentionally hinder the effectiveness of the responses they give so people will still have to go to sites and click ads?

    I totally get the direction they're moving in, but semantic searching is like hitchhiker's guide...and that won't work when there's still money involved.
     
  13. acotut

    acotut Elite Member

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    Great read I might say.What we can understand from this,is that google is adding more and more pressure to content then anything else.

    When this change will appear,the real blackhat style will dominate it for awhile,because we all know,a new system haves a lot of exploits :)

    We'll see :)
     
  14. mrtwister_65

    mrtwister_65 Regular Member

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    By the description remainds of now defunct Mozilla add-on - Google Enhancer - True Knowledge
    Code:
    https://addons.mozilla.org/en-US/firefox/addon/google-enhancer-true-knowledge/
     
  15. thetroglodyte

    thetroglodyte Jr. VIP Jr. VIP Premium Member

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    Hmmm that should be an interesting change of pace. It does sound like yet another shift to put more emphasis on quality content. The more of it someone has, the better off they are going to be.
     
  16. martinact420

    martinact420 Junior Member

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    Direct Quote from WSJ Article:

    "One person briefed on Google's plans said the shift to semantic search could directly impact the search results for 10% to 20% of all search queries, or tens of billions per month."

    Doesn't sound too bad. Just have to wait and see...
     
  17. thetroglodyte

    thetroglodyte Jr. VIP Jr. VIP Premium Member

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    10's of billions is hundreds of millions. Sounds pretty heavy to me. Don't know if it will be "bad" though.
     
  18. projectx

    projectx Power Member

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    If you take it from the advertiser side, this could very good news. Adwords will get more powerful.
     
  19. graphox

    graphox Regular Member

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    AWww this would suck for us. Good thing I'm not using Google as my main income source :p $0.75/day from Google Adsense... :(
     
  20. manny521

    manny521 Supreme Member

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