Google Gives Search a Refresh!!!

[projectx]

Google Inc. is giving its tried-and-true Web-search formula a makeover as it tries to fix the shortcomings of today's technology and maintain its dominant market share.
The changes to search are among the biggest in the company's history and could affect millions of websites that rely on Google's current page-ranking results. At the same time, they could give Google more ways to serve up advertisements.
http://online.wsj.com/article_email/SB10001424052702304459804577281842851136290-lMyQjAxMTAyMDEwNDExNDQyWj.html

 

[jstover77]

This ought to be good. Let's see how many millions of lives and incomes this one ruins. Hopefully one of these changes might actually make their search engine better.

 

[projectx]

This ought to be good. Let's see how many millions of lives and incomes this one ruins. Hopefully one of these changes might actually make their search engine better.

I agree, a lot of IM's will see negative effects, This will be a whole new ball game and challenge.

 

[jstover77]

I agree, a lot of IM's will see negative effects, This will be a whole new ball game and challenge.

Yup. I have been telling people for the last month that something big is coming with big G, and it is going to turn the industry upside down. If so, you have to learn and adapt. If not time to get your burger flipping skills back in order

 

[spruitje]

They are going to shoot themselves in the foot with this one. Providing the answer to the search query on top of the search results will kill millions of sites that are based on providing information. But that is ofcourse none of googles concern. The problem is that if they implement this correctly the need to visit other sites is decreased because the relevant info is already shown on top of the search results. But Googles entire business model is centered around sending visitors to other sites via paid ads.

 

[dotcomdesigns]

I doubt it will make their search engine better, each change makes it worse. It used to work and still does to a degree. But there's a lot of people employed by G who have to justify their jobs and that means making changes constantly. They will class it as improvement, but in reality it's change for changes sake.

 

[LakeForest]

"Google isn't replacing its current keyword-search system, which determines the importance of a website based on the words it contains, how often other sites link to it, and dozens of other measures. Rather, the company is aiming to provide more relevant results by incorporating technology called "semantic search," which refers to the process of understanding the actual meaning of words."

If your site is grammatically correct and articles are unique and research and your information is readable and accurate, you'll be fine.

Almost every update is aimed at stopping people from, I'm sorry to be blunt, stealing money invested to bring in more traffic to their ads. They're allowing you to succeed in "stealing" from Google by playing with and gaming their algo, while making it more difficult to mess around with those who pay for ads.

"Stealing" from advertisers is so many CPA companies either fell flat broke and shut down or put increasingly strict measures against cheating. People's lives have been ruined by unscrupulous publishers as much as publisher's lives have been ruined by Google updates.

Yet, quality still stands usually unaffected negatively and in fact receives a boost by weening out the dishonest competition.

 

[Tony Barns]

We shall see what comes of this surely it won't be to drastic.

 

[projectx]

It won't change overnight so , there is enough time to adapt but say goodbye to your Micro Niche Sites.

 

[assphuck]

Under the shift, people who search for "Lake Tahoe" will see key "attributes" that the search engine knows about the lake, such as its location, altitude, average temperature or salt content. In contrast, those who search for "Lake Tahoe" today would get only links to the lake's visitor bureau website, its dedicated page on Wikipedia.com, and a link to a relevant map.

Basically Google is going to try to shave visitors to those websites which appear in its index and provide answers to the user's queries instead. This will result in less organic search traffic for many. And you can bet when users search with "buyer" keywords, they will be presented with many options that use Google Checkout.

Anyone that thinks these changes will be good for IM may want to think again. As Google shifts towards becoming an "answer engine," far less traffic will land on individual websites. If nothing else, the "answers" that Google provides will push organic listings further below the fold.

 

[almir]

Can't see how they would completely implement this and not shoot themselves in the process...

 

[LakeForest]

Can't see how they would completely implement this and not shoot themselves in the process...

Right? like...uh...adsense/adwords makes Google money too...and a LOT

So what, Google's gonna become wolfram alpha but intentionally hinder the effectiveness of the responses they give so people will still have to go to sites and click ads?

I totally get the direction they're moving in, but semantic searching is like hitchhiker's guide...and that won't work when there's still money involved.

 

[acotut]

Great read I might say.What we can understand from this,is that google is adding more and more pressure to content then anything else.

When this change will appear,the real blackhat style will dominate it for awhile,because we all know,a new system haves a lot of exploits

We'll see

 

[mrtwister_65]

By the description remainds of now defunct Mozilla add-on - Google Enhancer - True Knowledge

https://addons.mozilla.org/en-US/firefox/addon/google-enhancer-true-knowledge/

 

[thetroglodyte]

Hmmm that should be an interesting change of pace. It does sound like yet another shift to put more emphasis on quality content. The more of it someone has, the better off they are going to be.

 

[martinact420]

Direct Quote from WSJ Article:

"One person briefed on Google's plans said the shift to semantic search could directly impact the search results for 10% to 20% of all search queries, or tens of billions per month."

Doesn't sound too bad. Just have to wait and see...

 

[thetroglodyte]

10's of billions is hundreds of millions. Sounds pretty heavy to me. Don't know if it will be "bad" though.

 

[projectx]

If you take it from the advertiser side, this could very good news. Adwords will get more powerful.

 

[graphox]

AWww this would suck for us. Good thing I'm not using Google as my main income source $0.75/day from Google Adsense...

 

[manny521]

Here is an article from search engine land on this: http://searchengineland.com/wsj-says-big-google-search-changes-coming-reality-check-time-115227

it basically says, google is already doing this and the author (danny sullivan) thinks this is a pr move...this kind of makes sense...