Google fluctuations june24/25

I track about 76 projects - all SMB. Still waiting to see what happens, but it looked like a few of my stores were not in the SERPs when accuranker checked them. They are back now and more or less normal, our most competitive market saw the biggest drop. I'll look forward to seeing where they land.

I guess it is still happening, as I just got hit. One of websites which were hit, was steadily in #4 for a long time and now it is gone nowhere.

Over the last week or so I've been seeing some fluctuation across my company's three websites we track frequently. The major fluctuation seems to be within the website that is heavily focused on one product-related topic/keyword, meanwhile the "traffic driver" auxiliary site has seen a sudden upward trend for a few of the more recent keywords and roughly quadruple the users according to Google Analytics.

Based on data I've looked at so far it appears abundant targeting of a few keywords and internal linking anchors seems to be the culprit. With Google's proclaimed shift towards UX we've been playing with a few things here & there making our targeting a lot more specific in actual text content. Still seems pretty volatile at this time.