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Google Chrome will start blocking ads on February 15

Discussion in 'BlackHat Lounge' started by savobaby, Jan 22, 2018.

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  1. savobaby

    savobaby Power Member

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    "In June, Google revealed that Chrome will stop showing all ads (including those owned or served by Google) on websites that display non-compliant ads “starting in early 2018.” Now the company has committed to a date: Chrome’s built-in ad-blocker will start working on February 15, 2018.

    Interestingly, this date does not appear to be tied to a specific Chrome version. Chrome 64 is currently scheduled to arrive on January 23 and Chrome 65 is slated to launch on March 6, suggesting Google will be turning on its browser’s ad blocker remotely, and possibly gradually for select users.

    Google this year joined the Coalition for Better Ads, a group that offers specific standards for how the industry should improve ads for consumers — full-page ad interstitials, ads that unexpectedly play sound, and flashing ads are all banned. Yesterday, the coalition announced the Better Ads Experience Program, which provides guidelines for companies using the Better Ads Standards to improve users’ experience with online ads." - https://venturebeat.com/2017/12/19/chrome-will-start-blocking-ads-on-february-15/

    Other sources:

    https://www.engadget.com/2017/12/19/chrome-will-block-the-most-annoying-ads-starting-february-15th/
    http://fortune.com/2017/12/19/google-chrome-ad-blocking/
    https://www.theverge.com/2017/12/19/16797522/google-chrome-ad-blocker-release-date-announced
    https://techcrunch.com/2017/12/19/google-will-turn-on-native-ad-blocking-in-chrome-on-february-15/

    So, what do you think about all of these changes?
     
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  2. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

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    Now they want to destroy all ad networks, Great work.
     
  3. Topiano

    Topiano Jr. VIP Jr. VIP

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    Is this New ?
    Adblocker has been doing that service for long - I’m not sure it’s something to cry for.
     
  4. pofigy

    pofigy Jr. VIP Jr. VIP

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    wow ,good job
     
  5. savobaby

    savobaby Power Member

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    Did you bother to read the other source links I left at the bottom of the post, this affects EVERYONE.
     
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  6. BloodyNinja

    BloodyNinja Power Member

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    I don't like annoying ads but even less I like the fact that G and FB now decide what kind of content should I see. Another reason to avoid their products.
     
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  7. cwbhood

    cwbhood Jr. VIP Jr. VIP

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    How many people use internet explorer, Microsoft edge, modified chrome browsers, opera, Firefox, and safari?

    Edit: I also think this would boost the influencer marketing. This could give more content creators more money in a sense.
     
  8. savobaby

    savobaby Power Member

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    why do you ask about how many people use those browsers? I would that the average young dumb internet user doesn't know what a "modded" chrome browser is?
     
  9. cwbhood

    cwbhood Jr. VIP Jr. VIP

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    Chrome does have the majority
     
  10. Inconite

    Inconite Junior Member

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    Firefox is way better than chrome now (after their huge update called firefox Quantum)
    Chrome doesn't support many fonts, also images don't load clear.
    I said goodbye to chrome.
     
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  11. blogzandstuff

    blogzandstuff Elite Member

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    Add in Google not recognising SSL certificates issued by Symantec ( which is most ) and it's a nightmare.
     
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  12. umerjutt00

    umerjutt00 Jr. VIP Jr. VIP

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    That sounds scary. Slowly they are trying to control pretty much everything.
     
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  13. savobaby

    savobaby Power Member

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    well I guess they pretty much ARE the internet haha :(
     
  14. McMike

    McMike Newbie

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    Pop-up ads are on edge. Not sure that native ads from Revcontent, MGID, Taboola or even Adsense will be affected. They will only benefit from this update.
     
  15. cursedbrain

    cursedbrain Regular Member

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    As a Chrome user, I find this news to be great. However as an internet marketer, this is a very bad news. :)
     
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  16. savobaby

    savobaby Power Member

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    native ads are no different, they will be blocked too unless they meet the NEW guidelines
     
  17. pr0j3ctx

    pr0j3ctx Junior Member

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    I trust their algorithms. They wouldn't introduce such change without being sure about it.
    Also "Affected site owners can submit their site for re-review after the violations have been fixed."

    It's truly funny to see people react with stuff like 'hey, they're controlling everything I see'
    ... They're trying to deliver a better experience to the majority of their users first of all. Secondly, they're only removing bad content.

    They also say the typical "wait 5 secs" pages will be gone, meaning bad news for Ad.fly
    This is probably the end of them
     
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  18. HoNeYBiRD

    HoNeYBiRD Jr. VIP Jr. VIP

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    Well, according to one of your sources:
    "Back in June, Google announced that Chrome would start automatically blocking annoying internet ads in early 2018. You know the culprits -- ads that autoplay sound, force you to wait several seconds before the page loads, and otherwise ruin your browsing experience. But now we know when this will go into effect. On February 15th, Chrome will begin blocking these noxious ads."

    Is this supposed to be a bad thing? These type of ads are the reason ad blockers were born.

    Google's idea is that if they block these ads, people will stop using ad blockers. I'm not quite sure, if the present ad block users will give 2 fucks, Google is late to this party imho, but maybe the pace will slow down and there won't be an even bigger increase in the amount users who use some kind of ad blocking solution, which will be a good thing for webmasters who don't wish to rape their users with intrusive ads.

    I just hope Google will apply this to the mobile version of Chrome too, the most cancerous ads are on mobile nowadays.

    I guess we will see soon, which type of ads will be affected exactly. But maybe it's the right time to dust off your Adsense accounts, if you are monetizing with a different ad network. :)
     
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  19. Lay

    Lay Registered Member

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    Really? I think they have others way to make moneys anyway.
     
  20. savobaby

    savobaby Power Member

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    being in the adult niche, this is terrible news for me :( lol