Google changing 1st Page Estimate

First, I check the keywords in their search tool, shows 49,500 monthly searches locally. Estimated CPC $0.05, position 1.

So I make my ad, submit it, bid $0.10. They put up the orange text, estimated 1st page $1.50, OK, that is BS, so I changed my bid to $0.30, they change the 1st page estimate to $4.50. WTF? I search the term, no ads are being displayed. Go to page 2, no ads displayed, and when I say no ads, I mean none, not just mine, but it is blank.

Hate Adwords.

Facebook I am getting clicks for $0.13 when the estimate is $0.85-$1.20.

Over the lifetime of one ad on FB 1,357,839 impressions, 524 clicks, $0.18 avg CPC, yet they say $0.80's-$1.20's

EDIT: Just checked my Adwords ad, 1st page estimate is now back down to $1.25.

also...What is it with their trademark decline BS?

Does google like your page?

Start running with a conversion pixel. Something that will convert like 60% of the time( time on page or write a script to fire it 60%)

Run like this heavily capped then in a few days switch to CPA optimizer. Should drop the cpcs

Thried this a few times

One of my keywords was Facebook, do you think Facebook has bought out all ad space for these keywords to keep others from doing ads? Facebook fans has ads, so why just my two words? I also did the keywords with fb in place of Facebook, and when I search for my two words using fb, only my ads shows, which is why I want to do it. The combo with FB only gets 1,000 searches, so that is just not as good, but for $0.10, I guess I will take it being the only ad.