First, I check the keywords in their search tool, shows 49,500 monthly searches locally. Estimated CPC $0.05, position 1. So I make my ad, submit it, bid $0.10. They put up the orange text, estimated 1st page $1.50, OK, that is BS, so I changed my bid to $0.30, they change the 1st page estimate to $4.50. WTF? I search the term, no ads are being displayed. Go to page 2, no ads displayed, and when I say no ads, I mean none, not just mine, but it is blank. Hate Adwords. Facebook I am getting clicks for $0.13 when the estimate is $0.85-$1.20. Over the lifetime of one ad on FB 1,357,839 impressions, 524 clicks, $0.18 avg CPC, yet they say $0.80's-$1.20's EDIT: Just checked my Adwords ad, 1st page estimate is now back down to $1.25. also...What is it with their trademark decline BS?