I'm in the progress of adding our product ranges to Google Base but I was wondering if anyone has got any tips for using this? As it seems annoying as hell not being able to find your product in some vague searches.
I use it at work where I have to keep my white hat on
Without further ado..
1) Use as many fields as you can - as in, be as descriptive of the product as possible - you'll see good results from this on much longer-tail searches
2) Submit your feed at least once a week - like with all content, Google likes you to keep it fresh
3) Make sure you track your analytics referrals - append this code to your URLs: utm_source=google&utm_medium=base&utm_campaign=yourstore
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