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Google Authorship Authority Method

Discussion in 'Black Hat SEO' started by LanceV, Dec 5, 2012.

  1. LanceV

    LanceV Junior Member

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    We're moving into an interesting time when it comes how Google establishes the best pages to rank in its search engines, more and more they've realized that rather than rank individual pages in methods that can be manipulated regardless of the algorithm, they should find away to establish who is an authority on a subject.

    This is where "Google Authorship" began.
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    In this method rather than focus on building authority on a single page by various SEO methods, I'm going to show you a method to build authority to an identity and ultimately use that to compliment the SEO on any site you own. The following guide is broken down into a few sections to help those unfamiliar with the process be able to complete it still.

    The Method: The primary goal of this method is to use Google+, Gravatar, and other social media properties to convince Google that you are an industry expert in your niche so that your site deserves an extra push.

    Part 1: Setting Up Google+

    Step 1: The first step is configuring your Google+ profile, it is key to note that if you were to do this method for multiple websites you would want to ensure you have one profile per niche so in some cases you may not be using your real G+

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    Step 2: Go to "edit profile" and fill in information, using your keywords and related niche words. Here's an example if my niche was "dog training"

    [​IMG]


    Step 3: Go to "Other Profiles and click "Managed Connected Accounts" in this spot you will be able to verify other profiles you are creating for this authority persona

    [​IMG]

    [​IMG]

    You will want to create and verify profiles on as many of the sites as possible, take the time to fill in the profiles with variations of your keywords, and on sites like flickr upload and tag pictures related to your niche.

    Once you've created and verified those make sure to keep a list of the URLs as we will need them again soon for Gravatar.

    Step 4: Next on your G+ profile you are going to fill in the "Contributor To:" section with your websites name, this will allow you to verify it in the authorship markup later on.

    [​IMG]

    Part 2: Setting Up Gravatar

    Step 1: Navigate to the Gravatar website and on the home page simply enter your email (the one you used for the Google+ profile) and hit "get your gravatar"

    [​IMG]

    After this you will be asked to validate the email and pick a username, the username does not have to match your profile name as it is being linked by email address, but once your gravatar profile is set up it is worth while going back and setting it up on your Google+ profile under "other accounts"

    Step 2: Set up your public profile to match you G+ name and fill in some information related to your niche, this example is a little light, I would normally try and aim for 50 - 100 words in that field, but feel free to add even more.

    [​IMG]

    Step 3: Next go to the "Verified Links" section and verify the various secondary profiles that you set up before, it's also important to set up and link an account on wordpress.com as we will be using that later

    [​IMG]

    Step 4: Finally go to "My Links" and add in websites or blogs related to your niche (even better if you can find ones on wordpress.com so that you can use your gravatar account to comment on them later).

    [​IMG]

    Part 3: Configuring Authorship

    For Wordpress Users: If you are using wordpress its nice and easy to set up Google Authoriship, simply install "Google Author Link" plugin by "HelpForWP" - it's by far the best plugin that I've ever used for managing authorship, not only does it allow you to set a homepage author simply by including their Google+ profile link in their account profile, but it also allows you to set different author bindings for each Wordpress account you have, meaning if your site has multiple writers (which may represent more authority profiles) each can have a unique rel=author easily set for them.

    For Non-Wordpress Users: If you aren't using wordpress there are two methods you can use to set up Google Authorship:

    1. Navigate to https://plus.google.com/authorship and validate your domain by using an email on that domain i.e. lancev@blackhatworld.com if I were to try and validate an authorship on this site.

    2. If this option isn't available, simply edit the html of the page and add in the following:

    Code:
     <a href="https://plus.google.com/[YOUR-PROFILE-ID-HERE]?rel=author">Google</a>
    
    As long as your website is listed in the "Contributor To:" section on your G+ profile it should be all set up, you can test it by going here:

    http://www.google.com/webmasters/tools/richsnippets

    And typing in your domain

    Part 4: Building Authority

    Now that you've got all the ground work in place it's time to continue to expand the authority, just like in traditional SEO where keywords are only half the battle we need to look onward to other metrics.

    First, for your profiles it's important to add in some social signals, for properties like Facebook and Twitter this is as simple as buying some fake likes, for G+ you obviously want to be a bit more careful as they are kind of the central pillar we are focusing on here. When dealing with G+ I simply search for individuals who are interested in my niche and add them to my circles en masse, often you find that a number of them are happy to add you back. Also I like to post a few articles or weblinks related to my niche from all of my social media properties just to help push along the content relation and to show that there is activity on these profiles.

    Next, go to wordpress.com and search for blogs related to your niche, take the time to comment on these pages with well crafted comments to ensure they go live and you'll be helping to add great authority to your profile and back to your website through Gravatar.

    Last but not least, it's important to note that this method alone isn't going to rank you over night for competitive terms, but what it does do is when combined with proper SEO on-site and off-site practices is help to deliver a powerful blow to combating other sites for those top spots. Why would Google post Joe Schmoe's blog when they can listen to the individual who is clearly a well established industry expert!
     
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  2. abhi007

    abhi007 Jr. VIP Jr. VIP

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    wow looks like an awesome share thanks
     
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  3. cyrsss

    cyrsss Regular Member

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    infact this method is cool so going to implement
     
  4. littleg2008

    littleg2008 Senior Member

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    thanks and rep given, probably best thing i have read on here today
     
  5. netmoney1

    netmoney1 Executive VIP

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    Great info OP...someone was just asking abut this...nice easy way to understand it.
     
  6. Oukast

    Oukast Senior Member

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    Great guide for newbies - would've loved to get the info as neatly as this when I started to set up my Authorships. But this is surely going to be a great help to rank sites, if executed correctly - and really, from user POV also very neat.
     
  7. LanceV

    LanceV Junior Member

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    Thanks, but its important to note that it's not just about setting up the authorships, but also about leveraging them properly; without the keywords, comments and interlinking you wouldn't be establishing yourself as an authority, just giving yourself an identity and there's a big difference
     
  8. LanceV

    LanceV Junior Member

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    I've had a few PMs about how to find places to comment using Gravatar. It can be tricky but it is important to note that wordpress.com allows gravatar, most blogger blogs use gravatar, many invision powerboard forums use gravatar, all of stackoverflow and its sister sites use gravatar and many more. Yet as I mentioned before wordpress.com really is the best place to find it if you are in a more obscure niche!
     
  9. jdstudio

    jdstudio BANNED BANNED

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    Great post. 10/10 This should be put under "White Hat SEO" instead.
     
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  10. CoffeeLoverr

    CoffeeLoverr Registered Member

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    Thank you for your sharing
    I want to do split-testing between Authorship pic. and stars. Which one more affective ? I think pic. more affective but I have to test

    Thank you again for WHS tip
     
  11. LanceV

    LanceV Junior Member

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    For sure Authorship, not only does the pic work as an eye-catcher for a great CTR but it also establishes authority with the user and with Google, better for SEO and better for user interaction
     
  12. Duffers5000

    Duffers5000 Elite Member

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    I fancy going this route to protect my work and to get some authority but dont fancy putting my name and face on the web. Can i use my company name and an avatar with this method ?
     
  13. kree8ive

    kree8ive Newbie

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    Thanks for the post. I have just recently been delving into authorship. I have a question for you or anyone else experienced with this. If I had 50 sites which are somewhat related in their niche, would it be unwise to create say 5-10 different authorship profiles for posting across those 50 sites? Should each site have their own authorship profile setup? Obviously each authorship profile would be a fake person made to look real, but creating 50 different profiles across all those sites is going to be a major pain in the ass.

    Thanks to anyone who can give some advice.
     
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  14. hadoken

    hadoken Regular Member

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    I started this a few months ago and have had clients tell me that they searched my name and felt that I was the right choice based on what they found. This also helps a great deal with CTR. I set up one of my writers to be linking to my domain to also add some author diversity. Just some future proofing. I don't anticipate many negatives if any at all with external author links, but I don't think diversity can hurt also. Just my 2 cents
     
  15. LanceV

    LanceV Junior Member

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    Personally I don't think it's a negative thing, I think it would just add to those profiles authorities more, however, it is important to note that by linking the other you are effectively noting to Google that these sites are owned by the same person and therefore backlinks from and too one another would be ineffective, so don't use only a few authorships if its a blogring etc
     
  16. ok888

    ok888 Jr. VIP Jr. VIP Premium Member

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  17. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

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    I was just thinking about this yesterday and I was wondering if you could hijack authorship.

    Find someone with a lot of authority in your niche and use their google+ profile on your site like it was there's. I imagine you'd probably get found out at some point by the author but you might be able to leverage off of their authority in the mean time.

    Anyone tried that yet?
     
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  18. LanceV

    LanceV Junior Member

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    Sadly really doesn't work like that, Google doesn't assume that any established name is a set profile, so unless you were able to get a rel=author in on their site then you couldn't really steal the authority from them being established.

    But, since so few profiles have gravatar comments, or linkbacks to their profiles, or even keyword valued profiles it's not hard to have more perceived authority that someone who is already well established. This method has helped me edge out my competitors in some fairly competitive places, its all about building out the profile authority, just like you would build out backlinks to a site.
     
  19. TrevorB

    TrevorB Jr. VIP Jr. VIP Premium Member

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  20. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

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    So using someone else's rel=author who has authority online on your site would have no impact on the authority of your site?