Google AdWords Now Allows Dynamic Parameters, Such As Prices, Via API


Junior Member
Aug 18, 2009
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Hi Guys,
I am not very knowledgeable about such things but I came across this news item which I feel may be useful to some of you who understand such things better.

Google AdWords Now Allows Dynamic Parameters, Such As Prices, Via API

Nov 25, 2009 at 10:01am ET by Barry Schwartz

The Google AdWords API Blog announced that advertisers who use the v2009 API can now use up to two dynamic parameters in the ad copy. The ad parameters include numbers such as prices, discount percentages, quantities, and so on.
For example, if you run an airline and you want to display the latest prices for a trip from New York to Los Angeles, you can do so using the API. The ad copy can read something like, ?Fly from NY to LA for $249, Act Now, Only 3 Seat Left.? See the power in running an ad like that?
Here is an example of the dynamic parameters in an ad and how it might show:

Google added a few points about this new feature:

  • Ad parameters can only be updated via the AdWords API. Updates are not currently supported in AdWords Editor or in the AdWords interface
  • You can specify at most two parameters
  • While the default value of the parameters (specified within the ad text) can be non-numeric, the dynamic value of the parameters (specified via the AdWords API) must always be numeric. Currency symbols are allowed
  • As usual, your ads must comply with our AdWords Advertising Policies

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