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Google Adwords Help

Discussion in 'Adwords' started by Vik Pathania, Dec 20, 2016.

  1. Vik Pathania

    Vik Pathania Regular Member

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    I am running campaign on sex toys, but getting no results. I am only burning money on Adwords. Please suggest me ideas so that I can get things work for the campaign.

    Or is there any other medium to generate better sales.
     
  2. LucidMarketing

    LucidMarketing Regular Member

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    There are three things to pay attention to. The first is to use specific keywords to the product being sold. You don't sell a shoe. You sell a jogging shoe. Even more specific, it's a woman's jogging shoe. Too many simply bid on shoes, get their ads shown thousands of times, get a handful of clicks and no sales. The second is to have an exciting ad. Just saying that you have shoes (even if you say you have women's jogging shoes), is boring. You need to get the searcher's attention and give them a reason to click. Third, your landing page has to convince them to buy from you. Close the sale. Your ad got them there, finish the job. If your sales message is no good, you won't sell.

    Too many advertisers use irrelevant keywords or too generic (like shoes), quickly put together a poor generic ad that gets few clicks. If you want to sell your products, you got to put the proper effort into it. Create an ad group for each product using targeted keywords, a great ad that promises to fix their problem and land them on the page for that product, not your home page and make them search for what they just searched in Google. With a landing page that gets them excited buying from you, you'll be successful and profitable.
     
  3. nes22

    nes22 Registered Member

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    That's a nightmare niche to be in because you got a ton of people looking for pics & vids but don't include that in the search query. I would go phrase/exact match on everything and start adding negative keywords like crazy.
     
  4. madferret88

    madferret88 Newbie

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    Please add me on skype - madferret88 we have solutions for you.
     
  5. Vik Pathania

    Vik Pathania Regular Member

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    I am using different ad groups and landing pages for different products, but still no sale. People come, spend time on website and left with no purchase.

    What to do now?
     
  6. sunny_clicks

    sunny_clicks Regular Member

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    Hi Vik
    If traffic is there but it's not converting then you need to consider two things :
    1. The traffic is irrelevant (wrong choice of keywords, misleading/non relevant ads, wrong target audience...) (major issue)
    2. Problems with your LP (minor issue and should result in at least some conversion if traffic is abundant)

    Cheers!