Google Adsense Scrapping PPC Monetization

GringoMonkey · Nov 5, 2023

Starting next year Google Adsense is replacing the pay per click payment model with pay per impression. Meaning publishers will no longer be paid per ad click, but for each time an ad is displayed. Read more below...

https://blog.google/products/adsense/evolving-how-publishers-monetize-with-adsense/

AceHard · Nov 5, 2023

Oh that's so unfair. What if conversion is high?

Ozzy_ · Nov 6, 2023

It will mainly show CPM. In background CPC will still play a role. Because most of Google Ads Advertisers are bidding with Manual CPC.

Deleted member 1501362 · Nov 6, 2023

Do you think we will earn more or less with this change?

Ozzy_ · Nov 6, 2023

In my mind it will not change much. Content based websites will definitely profit from this change. High CTR websites will not really affected.

Deleted member 1232083 · Nov 6, 2023

The end Of click bombing competitors

impriyal · Jan 16, 2024

that is really good ,
I think they will use the both CPC and CPM model

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