Google Ads Network not working anymore

First of all, this Google Ads Dashboard is really a pain in the a*

It's confusing , absolutely horrible structured and also the prognosis tools are inaccurate as it just can be.

If i create a campaign with settings and keywords Google Ads for example said: You will get 500 clicks a day for 0,02 $.

And in reality i get 50 clicks for 1$ each. I mean i am almost done with using this Plattform. Bing Ads is just 100x better.

This really feels like Google is stealing my money - First they give me such a good prognosis and then when i run the campaign it eats my money with 10000x higher cpc than it told me.

How can this even be? Why is Google Ads lately so bad - It used to be good back to 2019.

We spend 100k a year back these days - Today i can't even make any profit with this unrealisitc high CPC on almost ZERO competition keywords.

You can't even spend money because Google doesn't give you any impressions, even on keywords without competetion?!

Anyone else facing the same issues?

I noticed that when using the keyword tool in terms of cpc have nothing to do literally with the actual cpc they want to charge me for example I'm targeting some keywords and in the keyword tool it says 1-2€ but when I create the campaign the estimate is 7€ per click and it's still inaccurate

Do you have a 100% optimized landing page that is extremely high quality? If not then they're charging you for your incompetence to provide high-quality experiences, sometimes up to 500% more.

I had a money site in a niche with ZERO competition on google ads.
So i wanted also to buy cheap tier 2 countries clicks via google ads.
To my surprise the price they asked for tier 2 countries for keywords which have free in the beginning so converting is really hard was just ridicolous.I could never made a profit even in 1000 years.
So they prefer to keep the ad space empty instead of offering realistic prices

Google has an awesome platform if you know how to use it and don’t listen for google advice.

Permat said:

Do you have a 100% optimized landing page that is extremely high quality? If not then they're charging you for your incompetence to provide high-quality experiences, sometimes up to 500% more.

Click to expand...

can u explain more into this?

Permat said:

Do you have a 100% optimized landing page that is extremely high quality? If not then they're charging you for your incompetence to provide high-quality experiences, sometimes up to 500% more.

Click to expand...

Yes, 10/10 quality score

JM24 said:

I had a money site in a niche with ZERO competition on google ads.
So i wanted also to buy cheap tier 2 countries clicks via google ads.
To my surprise the price they asked for tier 2 countries for keywords which have free in the beginning so converting is really hard was just ridicolous.I could never made a profit even in 1000 years.
So they prefer to keep the ad space empty instead of offering realistic prices

Click to expand...

Exactly. Google just destroyed their own plattform.

I would spend 20-30k a month on a keyword with almost no competition but the cpcs are not realistic anymore in 2023. No one could make any profit on that