Google Ads gets a helpful update

There’s a new update to Google Ads that should make it easier to match your ads to the right keywords in Google Search.

Here are the details:

• Google’s phrase match feature is getting an upgrade. Previously, Google’s broad match modifier–which let you target more relevant searches–wasn’t great at respecting the order of words in a search. For example: it would treat “Boston to NYC moving services” the same as “NYC to Boston moving searches.”
• With the new update, order of words is respected. Now, Google’s algorithm understands that “Boston to NYC” and “NYC to Boston” mean very different things. It also contextualizes different kinds of searches, eliminating ones that aren’t relevant to your targeted queries.

The full details get pretty technical. But, the bottom line means that Google is phasing out its older “broad match modifier” feature, and expanding phrase match to make it better at understanding the intent behind searches.

If you’re a Google Ads nerd and want all the details, You can read from here