The biggest thing is getting the licensing and Google Ads eligibility for the target GEO sorted before spending anything. After that, start with tight targeting and small tests, cheap clicks don’t matter if the traffic doesn’t convert.
GOOGLE ADS GAMBLING
- Thread starter ShinchanGCR
- Start date
- Sep 24, 2025
- 104
- 18
Hi.
- You need a certificate to be able to advertise casinos.
- You need high-quality accounts—old, sponsored, affiliate, or farm accounts. You’ll need to test them with your own network and adapt them accordingly.
- White-label sites. They must be high-quality and fully functional.
- An offer page (a landing page where you can advertise several casinos at once).
- A cloak site. As for where to get one and which one to use, it’s unlikely anyone will suggest anything other than AdsPect and Palladium.
P.S. This isn’t a step-by-step guide on how to do it 100 percent right. Every approach is unique, and no one knows the “right” way. Two arbitrageurs might run the exact same scam using different setups. Some use old Google Ads accounts, while others use agency accounts. So test it out for yourself, and good luck with your traffic drives.
- You need a certificate to be able to advertise casinos.
- You need high-quality accounts—old, sponsored, affiliate, or farm accounts. You’ll need to test them with your own network and adapt them accordingly.
- White-label sites. They must be high-quality and fully functional.
- An offer page (a landing page where you can advertise several casinos at once).
- A cloak site. As for where to get one and which one to use, it’s unlikely anyone will suggest anything other than AdsPect and Palladium.
P.S. This isn’t a step-by-step guide on how to do it 100 percent right. Every approach is unique, and no one knows the “right” way. Two arbitrageurs might run the exact same scam using different setups. Some use old Google Ads accounts, while others use agency accounts. So test it out for yourself, and good luck with your traffic drives.
Those are the minimum things, my friend. I have a more cost-effective method, which is to use landing pages like mssg.me, beacons...
- Jun 25, 2015
- 4,200
- 922
Before launching make sure you have the required gambling licence, target country eligibility, compliant landing pages, and responsible gambling information in place. For lower CPCs, focus on tight keyword targeting, relevant ads/landing pages and good Quality Score rather than shortcuts misleading claims, irrelevant destinations, or policy workarounds