Yes I mean by Google Adwords.You need to better specify what do you mean under "Google ads", do you mean "Google Adsense" or you mean if you are allowed to make "Google Adwords" campaigns for IPTV, VOD or Live TV services?
Actually this going to be reseller type of services in which one will be selling off Channels packages just like IPTV services do.Netflix/Prime/HBO (VoD services) do run ads on google's most of products... so i think VoD service ads shouldn't be problem.
Promoting their own's video is no issue but what if its a kind of shady service such as IPTV, kind of reselling copyright services/package. But there is not going to be any brand mention with Ads.VOD is fine, I know people who run coaching courses, so they're promoting their own videos so there's no copyright issues.