Google ads ads strength

i am running google search ads but cant use keywords in headlines because of brand issues , how can i make my ad streght good without using keywords in headlines, i am not able to find any way to do that

You can optimize your landing pages and prioritize action oriented language to boost your overall Quality Score through higher click through rates.

Try adding some different headlines and focus on your main benefits instead of forcing keywords, Good ctr and conversions matters more than Ad Strength score.

The quality score of an ad is, of course, highly dependent on keywords, and you certainly won't get a very high score without using them. However, you can try to improve other aspects, such as the uniqueness of your titles, their number, descriptions, and adding all available extensions to your ad. This could potentially raise your ad's ranking to "average"