Google ads ads strength

maxmax06

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i am running google search ads but cant use keywords in headlines because of brand issues , how can i make my ad streght good without using keywords in headlines, i am not able to find any way to do that
 
You can optimize your landing pages and prioritize action oriented language to boost your overall Quality Score through higher click through rates.
 
Try adding some different headlines and focus on your main benefits instead of forcing keywords, Good ctr and conversions matters more than Ad Strength score.
 
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