So after reading IamNRE 's post "Step by Step keyword research for newbies" I did some of my own keyword research and found one I think may be good. here is a pic from Google Adwords: So the first result is the broad results and the second is the exact match, both with low competition. On the second part of the keyword research using the exact match there is around 100k websites with results returned Also, I can get an EMD for this keyword. Thoughts? Should I go for it? Anything I may be missing. Thanks!