1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Goggle Getting Slapped!

Discussion in 'Black Hat SEO' started by kPybus, Jun 24, 2011.

  1. kPybus

    kPybus Regular Member

    Joined:
    May 29, 2011
    Messages:
    359
    Likes Received:
    158
    Location:
    127.0.0.1
    Home Page:
    On CBS News:

    The Federal Trade Commission is reportedly ready to serve Google with subpoenas in a broad antitrust investigation.

    According to the Wall Street Journal, the FTC is ready to investigate whether Google is abusing its dominance of the Web. CNET News is reporting that a U.S. Senate committee probing antitrust and Internet search topics is threatening to subpoena Google CEO Larry Page or Chairman Eric Schmidt in the next month or so.

    No one is commenting and the Journal cited people close to the matter. At issue is Google's position in search advertising and whether it is using its results to channel users to its own sites at the expense of rivals. The investigation comes as Google is expanding into areas such as mobile via Android, display advertising and local deals and coupons.

    It's unclear how the investigation will impact Google's operations, but history provides a quick guide. Typically, these antitrust investigations make the target company less competitive. After all, companies under the antitrust microscope try to stay out of trouble and that means paring back their natural competitive impulses.

    For instance, you could argue that Microsoft became less competitive after its high profile battle with the Department of Justice in 1998. The DOJ initially wanted to break up Microsoft, but then backed off. The Microsoft suit revolved around the company using its operating system dominance to push its Internet Explorer browser. Microsoft settled with the DOJ in 2001.
    Since that settlement, Microsoft has missed the tech curve in a few key areas--notably mobile. Microsoft had to watch its bundling practices going forward.

    Google could be in a similar position. For instance, Google could theoretically have to minimize its own properties such as YouTube. That could open the door to other video players.
    Oddly enough, Microsoft's Bing search engine could stand to benefit the most from Google's antitrust issues. If Google were found to be using its search results to push its own properties.

    ---------

    If they decide to knock the big G down a step or two Bing will be waiting to jump right in. guess the big question for us marketers is how will this affect us if G has to start sharing traffic with Bing and Yahoo. I think If G falls down to 50% there will be some biigggg change for everyone in SEO.

    This could also be a case of The sky is falling, The sky is falling, grab your tin foil. :D Only time will tell I suppose.

    On a side note, while researching this I also learned that Google is the first website in the world to get over 1,000,000,000 UNIQUE VISITORS a month (that's Billion with a B). I think that includes all of it's properties and not just the search page however.
     
    • Thanks Thanks x 5
    Last edited: Jun 24, 2011
  2. blackmamber

    blackmamber Junior Member

    Joined:
    Feb 11, 2010
    Messages:
    117
    Likes Received:
    74
    Good points raised by OP, but fr Google in due course there success will be clipped not just by the DOJ but also by Groupon and the mighty Jugernaut Facebook who wont share there sh it with G.. alas me thinks google is (eventually) going to contract and inside the G coffin will be the crappy +1 button (waste of time) Google answers (another failure) and lots of other stuff.

    In the words of Shakespear "alas poor Google, I knew him so well" :)
     
  3. shadowcat

    shadowcat Elite Member

    Joined:
    Jan 10, 2011
    Messages:
    1,537
    Likes Received:
    1,000
    Occupation:
    Graphic and Web Designer | SEO and SMM Consultant
    Location:
    Titan Trios
    Definitely a nice share. :eek: :eek:
    Now its making me a little worried
     
    • Thanks Thanks x 1
  4. hatcheck

    hatcheck Junior Member

    Joined:
    May 23, 2011
    Messages:
    114
    Likes Received:
    22
    I have a question. How is a search engine, Google included, supposed to make money WITHOUT channeling traffic their own way?

    The whole thing seems ridiculous to me.
     
  5. JerkJr

    JerkJr Newbie

    Joined:
    Nov 23, 2007
    Messages:
    19
    Likes Received:
    4
    Yeah kind of stupid. It's like saying "Facebook has too many users... They need to give some back to Myspace."
     
    • Thanks Thanks x 1
  6. eskimo

    eskimo Regular Member

    Joined:
    Dec 1, 2008
    Messages:
    474
    Likes Received:
    178
    One thing big g has always done honestly is not boosts it's own content/sites. Don't believe me? Search (in google, obviously):

    "Answers" - answers.google - 3rd
    "News" - news.google - 2nd

    If that was me, my shit would most definitely be first.

    Obviously their BIG products like analytics, adsense and maps rank number one for their respective search terms. And obviously google.com is the most valuable domain on the net, so it's own algorithms will favour it, not because its google, but because as a result of the algorithm
     
  7. download

    download Jr. VIP Jr. VIP Premium Member

    Joined:
    May 4, 2010
    Messages:
    1,271
    Likes Received:
    712
    Location:
    USA
    No chance, even if the gov. wins it's not going to make people switch default search engines.
     
  8. kPybus

    kPybus Regular Member

    Joined:
    May 29, 2011
    Messages:
    359
    Likes Received:
    158
    Location:
    127.0.0.1
    Home Page:

    You're exactly right. Break this down to our level. How you would feel if the government came in and told you to stop being so aggresive in your marketing and just cool it down a bit so other competitors can make more money....But that's exactly what happens when Uncle Sam starts sticking it's nose into these sort of things.

    Think about what this is really doing too...the government, through Google, is about to lay a smackdown and change how we use the internet forever, just so MS can have a better chance to compete basically. As far as I'm concerned the government should get off the internet altogether and let us run free and open. If G is great at what they do, then let them run their course. Don't punsih them. Wouldn't suprise me if someone at MS or FB has been pushing for this antitrust for years.
     
  9. jwseo

    jwseo Newbie

    Joined:
    May 30, 2011
    Messages:
    33
    Likes Received:
    7
    Take profit from the 3rd party ads like they are already doing.
     
  10. toyo

    toyo BANNED BANNED

    Joined:
    Dec 20, 2008
    Messages:
    1,012
    Likes Received:
    498
    What goes around, comes around....

    I think Big G has some bad karma stored up from the PANDA release...lol

    Big G is pushing a lot of it's services through search...

    Finally the antitrust comes in.
     
  11. hatcheck

    hatcheck Junior Member

    Joined:
    May 23, 2011
    Messages:
    114
    Likes Received:
    22
    But that qualifies as channeling in my book. Sure, they're then passing it along to the third party, but only after the third party paid them. If the third party doesn't pay for it, then it's just an organic listing. But if the third party DID pay for it, how is that not channeling?
     
  12. spasovski

    spasovski Regular Member

    Joined:
    Mar 21, 2011
    Messages:
    394
    Likes Received:
    240
    Occupation:
    Web designer and Internet marketeer.
    This may have some kind of a connection with MS. Won't be surprised if it does.

    On the other way, governments are worried about the free flow of information and communication on the internet. Some of the biggest protests and anti government activities are now organised through the internet. The leaks of sensitive information and the latest hack attacks from Ano... and Lul... are drawing too much government attention now. And of course they gonna hit the big G, u go for the big boys first and then the little ones just run away.
     
  13. Monrox

    Monrox Power Member

    Joined:
    Apr 9, 2010
    Messages:
    615
    Likes Received:
    579

    The point of antitrust laws is to prevent dominance in one niche by using fairly acquired dominance in another one. If someone goes to the top all by himself nuking the competition in the process, that is fine. Nobody pressed MS into having quotas of how many copies of windows to sell per year. They had a problem with pushing a browser which was not having any major advantages over the competition on its own.

    If these regulations were missing, a public transport provider could simply make a deal with WalMart and not service any other stops / stations which are close to other competitors.

    Or some electricity company being the only one in the vicinity decides to deliver juice only to homes that use a certain internet provider.

    The capitalistic spirit does not prevent companies from becoming number one by buyouts, better service, price wars (to an extent) etc., but gaining unfair advantage has always been frowned upon.

    If the FTC really wants to see a real evidence that this is actually happening, they can simply build 2 websites, one with AS, the other without and see which one gets indexed first. But why rush things, it's way better to drag this out for years, being so much more productive and stuff :)
     
    • Thanks Thanks x 2
  14. artur6000

    artur6000 BANNED BANNED

    Joined:
    Jan 2, 2010
    Messages:
    188
    Likes Received:
    171
    i'll be screaming "SMASH THAT BITCH HAHAHAHAHAHHA"
     
  15. hatcheck

    hatcheck Junior Member

    Joined:
    May 23, 2011
    Messages:
    114
    Likes Received:
    22
    LOL! Typical government...
     
  16. mraz

    mraz Registered Member

    Joined:
    Aug 10, 2008
    Messages:
    51
    Likes Received:
    1
    I would gladly welcome this! I'm so sick of big G's stupid panda! More competition in search engine = more moolah for IMers :D
     
  17. mraz

    mraz Registered Member

    Joined:
    Aug 10, 2008
    Messages:
    51
    Likes Received:
    1
    Thats not the motive here. Having too much users/visitors is OK but closing your "ecosystem" will come under scrutiny of the FTC and its antitrust law. The big G need to allow their competitors to be playing in their own ecosystem as well for a fair share of competition. This works both ways.

    The MS antilaw suit is the perfect example. Seems like Apple is following in the footstep and will be next in line for FTC's scrutiny.

    Just like how the big Ma Bell corporation was broken up -- open up your ecosystem and allow fair competition in your own ecosystem or your company will be broken up.
     
  18. artur6000

    artur6000 BANNED BANNED

    Joined:
    Jan 2, 2010
    Messages:
    188
    Likes Received:
    171
    Myspace will die.. The same sony ericsson and saab. Those brands will extinct.
     
  19. habanerolex

    habanerolex Junior Member

    Joined:
    Jun 16, 2011
    Messages:
    139
    Likes Received:
    35
    Location:
    Germany
    good news.
     
  20. kPybus

    kPybus Regular Member

    Joined:
    May 29, 2011
    Messages:
    359
    Likes Received:
    158
    Location:
    127.0.0.1
    Home Page:

    Imagine if Bing did end up capitalizing on this and coming away with a decent chunk of market share, eventually their algorithm could change from googles significantly forcing everyone to SEO their sites differently, adding headaches and costs. That's alot of if's and maybe's but it is possible. Something to worry about in 2013 maybe.

    On the other hand if this causes Bing's paid advertising to become more popular you would have a nice alternative to adsense. :D