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Getting Started On Bing PPC - Please Help

Discussion in 'Yahoo & MSN' started by mindy, Apr 28, 2014.

  1. mindy

    mindy Newbie

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    I have never done any PPC (well once and I lost a ton of money on Adwords, I didn't know what I was doing.) I feel more confident now and want to give it a shot again. This time though, getting started with Bing PPC.

    I have a couple questions. I have done my keyword research and finishing up my landing page either today or tomorrow. My questions are:


    1. How many keywords should I get started with in my account.
    2. Should I use just exact match?
    3. Should I get started with a list of negative keywords?
    4. Where can I get a coupon to use for my first time ever using Bing?

    These are the questions that I have been pondering. I have watched several tutorials on Bing and feel the best way to learn is to jump in and get started as long as I set up a small daily budget, it won't be too bad. Any advice anyone can give me that has had success on Bing would be greatly appreciated. :)

    Thanks
     
  2. sudorank

    sudorank Power Member

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    Bing (And don't forget Yahoo too) is much easier to PPC on than Adwords. None of that quality score nonsense you can even (Well I used to anyway) PCC straight through a 301 affiliate link.

    I would start with a large list (Bing doesn't have the volume of Google) and run analytics to get a feel what keyword groups are getting clicks and converting.



    Later on definitely, early on leave it off because you want to get as much analytics / keyword data as possible. Quite often it's the unknown keywords you would never have guessed that become gold mines!

    Nope, negative keywords will come in after you have the data to show which keywords are golden and which suck doney d&^k. Once you have that data you can start negging all the dross out.

    You can generally get a Bing code by searching "Microsoft Advertising Centre Codes" on Google, £30 is about the average code value in the UK. They hardly ever send them out like Google does.

    It's worth thinking of the free voucher as a testing bed. You'll probably use it all up learning which keyword groups are good and which are not. Hopefully once you have used the free money you'll be in profit and can continue trimming the fat off your campaign. It's not a bad way to learn how to improve conversions and what type of content works when keeping your sales healthy, something many SEO guys never quite get the hang of. Free SEO traffic is "free" - or atleast you're not watching your PPC account run dry when you get it wrong.
     
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    Last edited: Apr 28, 2014
  3. mindy

    mindy Newbie

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    Hi Sudorank,

    Thanks for the tips, I will definitely use them as I move forward. I hopefully will get my ads up and running by the middle of the week. If I have anymore questions once I get started, I will definitely give a shout out.

    Have a great day.