[GET] The Robert Collier Letter Book

roi300x · Dec 18, 2013

Table of Content:

Chapter 1.: What Is It That Makes Some Letters Pay?
Chapter 2.: How to Arouse That Acquisitive Feeling
Chapter 3.: Getting News Interest into Your Letter
Chapter 4.: Word Pictures That Make People Want Your Product
Chapter 5.: Motives That Make People Buy
Chapter 6.: The Proof of the Pudding
Chapter 7.: Supplying That Impulse
Chapter 8.: How to Put a Hook into Your Letters
Chapter 9.: The Six Essentials
Chapter 10.: How It All Began
Chapter 11.: The First Olive
Chapter 12.: Selling $2,000,000 Worth of O. Henry Stories
Chapter 13.: A War History That Sold
Chapter 14.: Books That Many People Know
Chapter 15.: How Wells' "Outline" Was Sold
Chapter 16.: How the Bookbuyers Saved a Campaign
Chapter 17.: A Giant of the Mails
Chapter 18.: The Third Fifty Thousand
Chapter 19.: Why You Accept This Little Gift
Chapter 20.: One Million Dollars' Worth of Orders in the First Six Months
Chapter 21.: Taking the Guess Out of Advertising
Chapter 22.: We Help to Start a Store
Chapter 23.: How to Reach the Leaders
Chapter 24.: Collecting with a Smile
Chapter 25.: The Ideal Sales Letter
Chapter 26.: How To Raise Money By Mail

Download:

Code:

[URL]http://www.mediafire.com/view/3hfgmyafxphocc5/The-Robert-Collier-Letter-Book.pdf[/URL]

roi300x · Dec 19, 2013

condadon said:
nice share OP, thanks a lot

You're welcome!

For those of you wondering who Robert Collier is, he's the guy that originated the dollar letter. A letter for promoting charity, with a core message like:

'Hey Mr. X, I decided to donate $1,000 to XY-Charity. But then I thought to myself, what will $1,000 change? So I decided to buy 1,000 post stamps and send $1 to to 1,000 people, asking them to add what ever amount they would be willing to donate to XY-Charity."

It was a HUGE success.

roi300x · Dec 21, 2013

virustotal scan:

Code:

[URL]https://www.virustotal.com/de/file/b66692b292d5e43b69ae946d257da58326e0cd829d39262d602fbad87a0747b0/analysis/1387631772/[/URL]

result:

[TABLE="width: 100%"]
[TR]
[TD]sha256:[/TD]
[TD]b66692b292d5e43b69ae946d257da58326e0cd829d39262d602fbad87a0747b0[/TD]
[/TR]
[TR]
[TD]dateiname:[/TD]
[TD]the-robert-collier-letter-book.pdf[/TD]
[/TR]
[TR]
[TD]erkennungsrate:[/TD]
[TD="class: Text-green"]0 / 49[/TD]
[/TR]
[TR]
[TD]analyse-datum:[/TD]
[TD]2013-12-21 13:16:12 utc ( vor 1 minute )[/TD]
[/TR]
[/TABLE]

TheUltraBlogger · Apr 16, 2017

Very nice share. Keep it up.

wowregister · Apr 21, 2017

Thanks I was just looking for this!

Stigletz · May 17, 2018

Thanks a lot OP. I wonder if you have any of the books in the Hard To Find (?) Classic ADvertising Books thread.
Unfortunately, I can't post the link to the thread.
It would be great if you could share any of John Caples', especially Tested Advertising Methods (4th edition) or Pete Barry's The Advertising Concept. I hope that's not too much trouble for you.

TheVigilante · May 17, 2018

Talk about copywriting skills in that era.

Stigletz · May 21, 2018

@TheVigilante They were exceptional. With the exception of Cashvertizing, I haven't checked any of the modern copywriting books. Did you notice a gap in quality when comparing the old and the new copywriting books?

Setox · May 21, 2018

Stigletz said:
@TheVigilante They were exceptional. With the exception of Cashvertizing, I haven't checked any of the modern copywriting books. Did you notice a gap in quality when comparing the old and the new copywriting books?

Old books has a lot of gems actually, i personally choose excellent books like Cashvertising then i check the book recommended on the last page and i went from there it has a list of both old & new ones.

The problem with new books on copywriting and actually with most of the books now, is that they are written by folks who only want to make some money, they have no clue about the business.

You might want also to check books on "Social engineering" and Consumer Psychology, they are helpful on copywriting even if they are too boards but you can find some helpful formula & advices .

Deleted member 657006 · May 21, 2018

thank you cheers

[GET] The Robert Collier Letter Book

roi300x

Registered Member

roi300x

Registered Member

roi300x

Registered Member

TheUltraBlogger

Junior Member

wowregister

Junior Member

Stigletz

Newbie

TheVigilante

Banned - Multiple Rules Violations

Stigletz

Newbie

Setox

Elite Member

Deleted member 657006

Guest

Main Menu

Marketplace

Making Money

BlackHat World