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Choose the right Keywords - Basis of SEO

When someone is searching for information on the web, they will usually visit a search engine and type in some words describing what they are looking for. The search engine then checks its database and returns the results listing pages that meet the words submitted. These words used by people searching can be called keywords or search terms.

Major part of successful search engine optimisation of web pages is working out what keywords your prospective visitors might type in to a search engine to find your site. Some are more competitive than others but choosing the right keywords is the way to sucsess.

How to determine what keywords to use

So, how do you determine what keywords are relevant for your site? You need to put yourself in your potential customer?s shoes to determine what words they would submit to the search engine when they are looking for you. Also, review your web site pages and pick out key phrases and words that describe your business, product or service.

Are people searching for your keywords?

There are many ways to find out how many searches does a keyword gets in a month and even in which part of the world. But the question is how good are these results shown ?

Lets go through the case study below.

Go to google adword keyword suggestion tool box. hxxps://adwords.google.com/select/KeywordToolExternal



The above image shows the word alone chinese is typed in 20,400,000 ie 20 million times in a month. Do you think people are typing in the word chinese 20 million times a month. The answer is NO ! Then why is google showing this ?

Here is the answer to this :-
Google uses the search query symbol + in between all words we use in the search box. Let us search "Cheap Chinese Mobiles" in google and see the search string in the address bar.

http://www.google.com/#hl=en&q=Cheap+Chinese+Mobiles&aq=f&aqi=&oq=&fp=3aa7f458acaa2672

This is the search URL we get for the above mentioned keyword. What this means is google added one search volume to keyword Chinese, one search volume to keyword Mobiles, one search volume to keyword Cheap, one search volume to keyword Chinese Mobiles, one search volume to keyword Cheap Mobiles and so on.

Its like all permutation and combination of words we can make using those 3 words. And the word chinese when bidded for will be the most expensive keyword. So dont do go on what google shows in the adword search volume that is just to help you have an idea what seach volumes you should expect.

I always say google.com is not what Google Inc. says, it is just what you or me are. We are the people who make google by typing in all different search terms using our human state technology. Always see what would you type in the search box to get a site like yours. You will have the best keywords this way, because people around the world are same as we are.

Will post more search engine information each week. Keep Checking Back !
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The keyword search tool is very useful - although I must advise you to set the match type to exact instead of broad that way it will only show you the amount of people that searched for the exact phrase so you get more accurate figures. Learn more about the different match types at the following URL:.... http://adwords.google.com/support/aw/bin/answer.py?hl=en-uk&answer=106754

Byite said:

The keyword search tool is very useful - although I must advise you to set the match type to exact instead of broad that way it will only show you the amount of people that searched for the exact phrase so you get more accurate figures. Learn more about the different match types at the following URL:.... http://adwords.google.com/support/aw/bin/answer.py?hl=en-uk&answer=106754

Click to expand...

My post was about getting the adword competition for the keywords and the search volume google shows. This way they make 1000's dollar when people bid on these high end keywords seeing the competition.

Regards

mickeyd8s said:

My post was about getting the adword competition for the keywords and the search volume google shows. This way they make 1000's dollar when people bid on these high end keywords seeing the competition.

Regards

Click to expand...

Yes I know that you were showing how the search volume is represented in the tool - I just wanted to make sure that you - and others knew how to get the correct data, the exact data - so that they do not mistake the high search volumes that are shown for the actual search volumes for their phrase.

Thanks mate, to correct me

I am giving away 10 real good linking techniques here,

1) Wordpress Mu Postings - Make a list of wordpress mu blogs and post a few entries each week to them. Link them back to your money site and a few out bound links to

a) Another post on social networking site on similar topic
b) Write something like this, "Find me here" and link it to your profile on your other network.

This will help you to get indexed.

2) Social Networking Posts - Social networking has always been good with google since they get so much of real updated content each minute. Make blog posts on these social networks as google is really after these networks to get content. More over in the profile section of these networks you can add you other networks profile as well. What this will do is help them get indexed as well.

3) Write an article and submit them to over 10-15 quick approving sites like

Article snatch
Articlebase
Goarticles

Once written put one link to your money site. one link to any other social networking site blog made and one to your profile on any other network.

4) High Pr Profile Sites - Make profiles on a few high pr sites and add 3-4 links to it.

a) Social networking post
b) Wordpress mu post
c) Article
d) Money site

5) Forum Signatures : Signup for forums which get updated daily like metcafe and many more. In their profile section add your links in the following manner.

a) Social networking Post
b) Wordpress post
c) Article
d) money site

Make a few post without your signature being displayed. We will acquire links from their profile not forum post. We are only making posts on the forum to get our profile indexed and get some PR as well. Try to find some high PR forum topics inside the forum itself. This will trickle the PR to the profile pages itself as well.

6) Directory Submission - Heard of not being too good but they are good source of relevant links and a link is a link ! Do try for at least 20-50 directories each month.

7) Blog Comments - They are suppose to be some quick gain links since these blogs sites are updated frequently. Google recently had started discarding these blog links, but with the link in the text area. So there is huge area of interest there as well. Make sure to link a few back to these

a) Money site + Wordpress Mu
b) Money site + social blog
c) Money site + article

2-3 links per comment is fine. fix them in their signature

8) RSS Feeds - Make sure you have your money sites links as your 1st link on all your posts and that too in the 1st line. This will help you getting links from these Rss sites. Submit all the rss feeds daily or when updated.

9) Video submission - Make small PPT video just takes 5 mins and submit the same to over 20 different networks. Taget different keywords and desc. Link back to main site only. Add your video to your Social networking post and wordpress mu post as well.

10) Bookmarking - Not sure how good it is now a days actually but i know it does carry some weight if done properly. Read below carefully

a) Different titles and desc is a must to get some links from bookmarking
b) Don't over bookmark too soon. Go slow.
c) randomize the tags as well.

Now what we are doing here is creating big big link wheel with no pattern but just being grouped together is a natural format.

I have not included some other areas here like

- Press release
- Software submission

I have not tried them as of now, once i do them i will surely list them here.

If you guyz like my post here - hit the thanks button

"Choosing Keywords" is an art... not a science. The only math that counts in deciding keywords is dollars earned in actual experience. When selling goods and services the veteran marketer will advise you to pick words as close to the conversion funnel as possible. This means you want the keywords that best target people looking to buy your goods and services.

This conventional wisdom stipulates that "Cheap Chinese Mobiles" is a better choice than "Chinese" despite the search volume because the odds of finding someone who is looking for what you are selling is so much greater. You could blow a lot of time and money on a poorly targeted keyword like "Chinese"... Even if you rank well organically you still need compelling result link text and description to draw the click from the SERPs and killer content and presentation to land the sale. This ultimately means that there needs to tremendous synergy between keywords shoppers use, ad text or serp messaging, and landing page content.

The best way to choose keywords is to swipe them from the successful and be even more focused on matching keywords to ad/serp text to landing page content. And of course always out perform your competitors for content score. If a competitor uses your keyword with a density of 7% on the page you should modify your content to have 50% more occurrences resulting in 10% density.

Just remember that 30% of the work is ranking well in the serps... another 30% is crafting the message that draws the click. The last 30% is in closing the sale. 60% in this class is a failing grade. You drop the ball on one of those parts and you'll earn a big fat $0 in revenue.