Get Competitors Analytics Data

J

JigJig

Regular Member

Nov 3, 2008

200

30

• Apr 20, 2009

• #1

I was checking out SearchEngineLand's roundup of this year's SMX conference. Some good stuff on that list, but one item in particular jumped out at me:

Gain analytics insight on publishers by buying a homepage ad and embedding Google Analytics code in it. From that, you should be able to see visits, bounces, referral site, referral keywords, geographical spread, etc.

Click to expand...

As soon as I saw that, I thought of BHW. Definitely an interesting idea. How exactly would one do this? I'm assuming you'd need to design a flash ad and put the analytics code in the ad itself? Does anyone have any idea?

Was hoping for some opinions on execution of this method, and also just wanted to share this little nugget here.

 

B

Buddym

Registered Member

Feb 8, 2008

80

10

• Apr 20, 2009

• #2

I'm also interested but more in data from ecommerce competitors

 

J

JigJig

Regular Member

Nov 3, 2008

200

30

• Apr 20, 2009
• Thread Starter Thread Starter

• #3

That's what I'm talking about, although I didn't mention ecommerce specifically because I don't think that the type of competitor is really relevant here. The method of execution for this would be the same regardless of what type of competitor you're looking to follow more closely.

 

B

Buddym

Registered Member

Feb 8, 2008

80

10

• Apr 21, 2009

• #4

I know but it will be more difficult to get an ad on an ecommerce site.
I hop peopl will havean idea how we can get this data.

 

A

asoduk

Registered Member

Feb 5, 2009

71

8

• Apr 21, 2009

• #5

don't forget about sites like compete dot com. its not up to the minute, but you can see trends at least

 

JBatman

Registered Member

Mar 31, 2009

64

17

• Apr 21, 2009

• #6

I'm lost as to how you would embed analytics code within an ad?

 

J

JigJig

Regular Member

Nov 3, 2008

200

30

• Apr 21, 2009
• Thread Starter Thread Starter

• #7

So am I, which is why I started this thread... Although I have a hunch that it would involve designing a Flash ad, and embedding the Analytics code in the Flash ad. I thought someone on here would know, I'm actually a little surprised no one does.

 

D

Defectron

Newbie

Feb 5, 2009

27

0

• Apr 21, 2009

• #8

So no one knows how to do this? Too bad this looks like it would be something good to know.

 

america-lottery

Newbie

Sep 3, 2007

24

18

• Apr 21, 2009

• #9

compete allows you to see top 5 referrers for given sites for free, It is great source to learn how your competitors drive traffic to their website

 

J

JigJig

Regular Member

Nov 3, 2008

200

30

• Apr 21, 2009
• Thread Starter Thread Starter

• #10

I'm aware of Compete, and it is a useful tool, but the data it makes available is very limited. Also, I wonder how accurate it is - It's not like people have compete.com tracking code on their sites.

 

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BlackHasNoLimits

Newbie

Apr 21, 2009

12

82

• Apr 21, 2009

• #11

I honestly have no clue how you would go about doing this but I have to admit that it is a really damn good idea. But again, I really wouldn't know where to start when it comes to implementation.

 

J

JigJig

Regular Member

Nov 3, 2008

200

30

• Apr 22, 2009
• Thread Starter Thread Starter

• #12

Hmmm... Guess I'll look elsewhere, if I find anything I'll post it here.