I was checking out SearchEngineLand's roundup of this year's SMX conference. Some good stuff on that list, but one item in particular jumped out at me: As soon as I saw that, I thought of BHW. Definitely an interesting idea. How exactly would one do this? I'm assuming you'd need to design a flash ad and put the analytics code in the ad itself? Does anyone have any idea? Was hoping for some opinions on execution of this method, and also just wanted to share this little nugget here.