Get a problem : cost run higher and higher

In addition to content and media win. Then you also need to care about whether your product on the market has many sellers? If much, your cost may also be affected by the bid too high. Or find a way to spleen, I mean the content change or other media, but when customers look at it, they still know what products you are selling. That will make the bids down and you can optimize the cost.

Create new, more creative images and content and test on a low budget to get the best cost details, you should test multiple times and save the results.

change your campaign content refresh the campaign when the campaign is active for a while without change it will be saturated

It's not about using too many pixels, you only need to use a few pixels but they are used for a long time, through many "learning" times, they will be smarter and the cost will decrease.

tapestry said:

The conversion cost of my ad was only 4 Euros at the beginning, but as time went on, the cost got higher and higher, 4.5 5 5.5, and now it is almost 6. Isn't it true that the more pixels, the more accurate the positioning, and the lower the cost? Why is it like this now? How can I optimize it?View attachment 392915

Click to expand...

Here's what's happening:

Algorithmic Spend Curve : FB front-loads cheap conversions during the learning phase (usually first 7-14 days) to optimize delivery. This is temporary.
Frequency Bloat: As your frequency climbs past 2.5x, you're hitting the same users repeatedly - tanking your relevance score.
Auction Saturation: More competitors enter your audience pool, driving up CPCs.



Solutions that work right now:

Creative Refresh: Swap all assets (new angles/variations reset creative fatigue)
Audience Expansion: Test 5-10% lookalikes or cold interest stacks
Account Cycling: Rotate spend across 2-3 agency accounts (bypasses historical bid penalties)



Most of my clients in this space maintain multiple accounts - when one starts seeing cost creep, they simply shift budget to a fresh one while refreshing creatives. It's the most reliable method I've seen.

Pro tip: Check your frequency and CPM trends. If both are rising, you're burning through your audience.

tapestry said:

The conversion cost of my ad was only 4 Euros at the beginning, but as time went on, the cost got higher and higher, 4.5 5 5.5, and now it is almost 6. Isn't it true that the more pixels, the more accurate the positioning, and the lower the cost? Why is it like this now? How can I optimize it?View attachment 392915

Click to expand...

If you continue to use old content your campaign will continue to get more expensive. Change your content regularly to see what content is cheap at that time.

You should test multiple times and save the results. When the campaign is expensive, you should change the article and make the content different and more attractive to attract viewers.

Try to vary your ad copy and use different formats (photos, videos, etc.) to give Facebook the best display options. Don't target too narrowly.