Get a problem : cost run higher and higher

tapestry said:
The conversion cost of my ad was only 4 Euros at the beginning, but as time went on, the cost got higher and higher, 4.5 5 5.5, and now it is almost 6. Isn't it true that the more pixels, the more accurate the positioning, and the lower the cost? Why is it like this now? How can I optimize it?View attachment 392915
Click to expand...
With such a high cost to performance ratio you need to check more closely otherwise it will be quite difficult when you want to optimize your costs.
 
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Test your ads to see which platform is performing best on fb, which placements, age groups on Facebook are performing well, then duplicate that campaign and focus only on the placements that are performing well. Keep the old campaign, only turn it off when it is no longer profitable.
tapestry said:
The conversion cost of my ad was only 4 Euros at the beginning, but as time went on, the cost got higher and higher, 4.5 5 5.5, and now it is almost 6. Isn't it true that the more pixels, the more accurate the positioning, and the lower the cost? Why is it like this now? How can I optimize it?View attachment 392915
Click to expand...
 
Pixel will help you optimize your ads but it's not everything. You need to optimize images, content, and how to close sales.
 
tapestry said:
The conversion cost of my ad was only 4 Euros at the beginning, but as time went on, the cost got higher and higher, 4.5 5 5.5, and now it is almost 6. Isn't it true that the more pixels, the more accurate the positioning, and the lower the cost? Why is it like this now? How can I optimize it?View attachment 392915
Click to expand...
Check your ad metrics to see where it's really working, and eliminate ineffective targeting locations.
 
tapestry said:
The conversion cost of my ad was only 4 Euros at the beginning, but as time went on, the cost got higher and higher, 4.5 5 5.5, and now it is almost 6. Isn't it true that the more pixels, the more accurate the positioning, and the lower the cost? Why is it like this now? How can I optimize it?View attachment 392915
Click to expand...
Yes, I also don't know why I have this problem. How can I optimize it further?
 
Maybe your content and images are no longer attractive, change the images and content
 
If you’re advertising in a highly competitive period (like during holidays or major sales), you’ll likely see higher costs.
 
tapestry said:
The conversion cost of my ad was only 4 Euros at the beginning, but as time went on, the cost got higher and higher, 4.5 5 5.5, and now it is almost 6. Isn't it true that the more pixels, the more accurate the positioning, and the lower the cost? Why is it like this now? How can I optimize it?View attachment 392915
Click to expand...
It's Q4

It's normal.
 
You can try that ad campaign on a new fanpage and new account. If the cost is still high, change it, create a new more attractive image/video and promote it again.
 
With such high costs, you need to carefully check before making decisions. Test your ads to see which platforms, locations, and age groups on Facebook are performing well, then copy that campaign. Optimize your ads by optimizing images and content.
 
The customer file is too small, leading to the pixel not being able to learn enough, and it is getting more and more expensive, you should not target too much, let the pixel learn and it will automatically distribute to the good customer file.
 
tapestry said:
The conversion cost of my ad was only 4 Euros at the beginning, but as time went on, the cost got higher and higher, 4.5 5 5.5, and now it is almost 6. Isn't it true that the more pixels, the more accurate the positioning, and the lower the cost? Why is it like this now? How can I optimize it?View attachment 392915
Click to expand...
A campaign that spends too much on advertising without changing the content will make customers bored and ignore it. The frequency of repetition of the ad is also higher, so the index will be more expensive at first. You should change the content to compare the effectiveness.
 
The product you are selling has many units also running ads, so the cost per result will be higher, change the content to see if it is better
 
Maybe your old campaign is no longer effective, try changing the content and image goals, consider the competitive product prices in the market to see if it is more effective than the old campaign, because Facebook changes constantly so everything has to change in reality to know.
 
You're running and spending too much but it's not really attracting viewers. You need to change your campaign to choose attractive articles to get more attention to avoid wasting time and money.
 
Increased switching costs can be due to increased competition, changes in user behavior and reduced advertising quality; To optimize, analyze data from pixels and you should refine your target audience and update your ad content regularly.
 
tapestry said:
The conversion cost of my ad was only 4 Euros at the beginning, but as time went on, the cost got higher and higher, 4.5 5 5.5, and now it is almost 6. Isn't it true that the more pixels, the more accurate the positioning, and the lower the cost? Why is it like this now? How can I optimize it?View attachment 392915
Click to expand...
Try a new campaign or try changing the content, as each video will be cheap at first but will get more expensive over time.
 
Your ad is out of date. Change the image and content to refresh the ad
 
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