GEO vs SEO : Generative Engine Optimization

ForTheLegacys

ForTheLegacys

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Context: In all the recent updates, my site has been gaining rank and position. I am a team of 1 for EVERYTHING marketing related at a SAAS company.
We go against 40 similar software providers: they all focus on everything that can make money, from b2c to b2b to custom enterprise services.
A few of our competitors are on the stock exchange, and their financials display 4 to 7 years of losses.

The differences:
We focus on enterprise clients only.
My content, even when AI aided, is always citing a minimum of 3 data heavy sources which I link back to.
Their content TEAMS, focus on selling the pain or selling the features of their SAAS.
I produce 1 or 2 pieces of content a week.
They produce from 2 to 6 pieces of content a day.
I compose articles which are question related, market research related, scouring through unsexy data or research and making it readable for our end users (blue and white collar, muddy heavy industry workers)

I compose things AI can learn from, and I didn't realize I was doing this.

But, I am hitting a ceiling.

The CAPTERRA, the G2 Crowd, the PCMAG, the Zapier, the HUBSPOT, and sometimes irrelevant software giants like ASANA and Monday who blog about MY topic, outrank me, even if they don't have Generative Engine oriented content.

This is a legit business, and frankly, no one links back to us in our market.

What would you do?


I'm just here to vent,

ForTheLegacys
 
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How's your current backlinking coming along? With your topics, and the fact that capterra, G2 etc blog about your content, you can probably get some pretty good backlinks if you hire a skilled person.

Start with that, and try to do it yourself at first to understand what you can accomplish.
 
kshatriya said:
How's your current backlinking coming along? With your topics, and the fact that capterra, G2 etc blog about your content, you can probably get some pretty good backlinks if you hire a skilled person.

Start with that, and try to do it yourself at first to understand what you can accomplish.
Click to expand...
I'm over my FREE daily limit on semrush to give you my stats.

But when I mean those sites blog about my topics, well it's definitely some of their interns or junior content creators who goes on a whim, slaps together some "10 Best (my niche) Software" with thin content, and outranks me, and often us 40 other SAAS providers in that space.
 
So, you need more blog posts about your topics, and backlinks to those blog posts (the lowest tier of those blog posts if possible) and then you should be fine. It'll take time but you'll get these. Just make sure to get the most highly relevant backlinks if possible, but if you start doing this, then you'll also need to have reciprocal links ready to be given (in lieu of cash), so I usually have another lower ranking site which I use for that to make a 3 way link scheme.
 
I didn't know until now that there was something similar to SEO o_O
 
avinashtripathi said:
So I saw someone ask, “GEO vs SEO?” — and man, it took me back to when I first started working on digital stuff.


I remember sitting in this small cafe with my laptop, trying to figure out why one of our local clients wasn’t getting enough traffic. We had solid content, good keywords, and all the SEO basics in place — but their website just wasn’t showing up for people nearby. That’s when I realized: we were missing the GEO part.


See, SEO (Search Engine Optimization) is like making your site Google-friendly. You do the keyword stuff, backlinks, meta tags, speed, and all that good technical and content work so Google ranks you higher. It's more global — like if you write a blog, you want the whole world to find it.


But GEO is where things get interesting, especially for local businesses. GEO is more about location-based targeting. So instead of just optimizing for “best coffee,” you’d optimize for “best coffee in Brooklyn”. It's about telling search engines where you are and who you’re serving in that area.


So back to the client — we tweaked their site with local keywords, added their business to Google Maps, built some citations, and focused on local links. Within weeks, they started showing up when people searched in their area. That’s GEO for you. It’s basically local SEO, but sometimes people call it GEO targeting or GEO optimization.


So yeah, SEO is broad, GEO is specific. You need SEO to be found. You need GEO if you want to be found by the right people in the right place.


Hope that clears it up — just sharing what I’ve learned from getting my hands dirty in this stuff over the years.
Click to expand...
OP is talking about Generative Engine Optimization.
 
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