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Generation MySpace Is Getting Fed Up

Discussion in 'Social Networking Sites' started by nme, Feb 10, 2008.

  1. nme

    nme Junior Member

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    Annoyed with the ad deluge on social networks, many users are spending less time on the sites

    http://www.businessweek.com/magazine/content/08_07/b4071054390809.htm

    The paragraph that stands out is;

    Social networks have some of the lowest response rates on the Web, advertisers and ad placement firms say. Marketers say as few as 4 in 10,000 people who see their ads on social networking sites click on them, compared with 20 in 10,000 across the Web. Mark Seremet, president of video game publisher Green Screen, stopped advertising on MySpace last spring because of a 13-in-10,000 response rate. "It's really hard to make money on that anemic click-through rate," says Seremet.
     
  2. kase

    kase Regular Member

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    Who cares.
     
  3. Uptownbulker

    Uptownbulker BANNED BANNED

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    Anyway, there is always a new generation coming up so the number of users will not decline.
     
  4. sinewave

    sinewave Senior Member Premium Member

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    Interesting. Thanks for posting.

    I've been doing a lot of posting to certain social networking sites, but the posts are laser-targeted -- and in most cases where the audience is not enured to marketing messaging, so it's working in that capacity. It doesn't hurt that I'm posting the best solution to their issues.

    Best,
    Sine
     
  5. Website

    Website Supreme Member

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    bffft I dont think facebook millionaires are losing sleep over this
     
  6. Essential Clix

    Essential Clix Executive VIP Premium Member

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  7. Website

    Website Supreme Member

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  8. nme

    nme Junior Member

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  9. LexLuthor

    LexLuthor Registered Member

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    Have to go back to the basics...I guess it is a good thing Microsoft didn't get Yahoo then...Keep the independent spirit strong...
     
  10. Website

    Website Supreme Member

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    Not true. Microsoft will fight to the death for yahoo.
     
  11. firetown

    firetown Newbie

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    myspace really is lame, look at what facebook has been doing. Myspace will not grow the way it used to, there are going to be much more interesting and fun networks coming up.
    Myspace came early, but seriously, the site sucks!
     
  12. Smitty

    Smitty BANNED BANNED

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    I don't see anything really slowing down in this area.
     
  13. The OA

    The OA Junior Member

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    "The Social Web" will evolve and change, though those sites will stay around in name, but may transform over the next 3-5 years (just look at the OS Facebook is reportedly developing).

    Hope that gives an idea of where things may be headed. One place, one community, one search, etc.
     
  14. busastyle

    busastyle Newbie

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    There are just more options so people are going else where... what ever the next new thing is. This is better for affiliates becasue myspace is trying to crack down to hard anyway.
     
  15. MoneyMakerRay

    MoneyMakerRay Junior Member

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    Myspace is starting to adopt some of Facebooks features like photo tagging and a bunch of other gimicks.

    Only thing Myspace is missing now is Applications, other then that, myspace has everything else facebook has + other things that they don't.

    Also, this is why I like web 2.0 marketing, instead of buying ads like Mr. Whitehat Business Man and spending money on advertisements I just piggy back straight off the traffic of these sites without spending a dime.
     
  16. pcmoseley

    pcmoseley Jr. VIP Jr. VIP Premium Member

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    Myspace Applications are right around the corner..
    http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9060179
     
  17. Paradigm

    Paradigm Newbie

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    Old advertising methods don't work on social networking platforms - that's all it comes down to, hence the poorly performing ads.

    Look at how some advertising methods use story to sell products and services on the non-corporate level - you'll see people making more on that.
     
  18. whynot

    whynot Registered Member

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    Long gone are the days when people even notice an ad. SMM is a different ballgame. You have to gently lead people to your offers or they'll run a mile the first hint they get that your promoting something. This is what these corporates don't understand.
     
  19. Paradigm

    Paradigm Newbie

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    True that whynot.

    It's all about building the subtle rapport and solicting them outside.

    If you run for the sell-sell-sell approach, they'll basically get you to fuck off.