On social media, 10 posts spread on a 24-hour period. That's a mix of fresh news, throwback video content from our YT channel, updates on current promos/contests, etc.
Organic traffic from Facebook used to be a great source about two to three years ago. However, on the back of countless updates, Facebook really throttle the reach of posts you make. I manage about seven brand pages for established UK businesses and see an average organic reach of about 3-7% to their fans/followers so I've focused on making sure the other 90-odd percent (or as much of that I can reach) is targeted with accompanying ad campaigns.
If you really want to make the most out of your social marketing efforts I would strongly advise you learn how to use Facebook ads to ensure you get a the best reach for the most affordable price.
You can use their targeting options to really focus on a specific niche. Constantly test different ad texts, offers and landing pages till you get the right cost/conversion. Once you have that... keep testing
There are some very good ways to get social media traffic for your e-commerce website.
1) Free sample to Instagram influencers should be send.
2) Reach out to Bloggers.
3) The store should be posted to Reddit.
4) Get your relatives and friends for sharing.
5) Engage pro-actively on Twitter.
6) A blog Post featuring to audience should be created and send to them.
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