I was just wondering if it was possible to build decent traffic without the use of automated tools or relying on Google especially with the advent of social media.
Without a doubt, social media can be an incredible source of traffic. But note that in order to get stable daily social media traffic, you will need to do a lot of non-stop hard work, and that can take some time before you can actually see the results.
First and foremost, you need to
work out a plan of your social media campaign. You need to set up your goals and decide what you will be using social media channels for. Is that gaining
exposure for your brand, direct interaction with your customers or just promoting specific products and services.
Once goals are set, you will need to
work out your posting strategies. Ideally, you should post on all of your social networks
two to five times a day. The point is that your followers visit social-media sites at different times of the day, so to get maximum outreach, you will need to stay active.
And finally, you need to
decide which type of content you will be sharing on your social accounts.
Mind that certain types of content generally
work better on some social-media platforms and worse on others. For instance, Facebook, Google+, Pinterest and Instagram are purely visual, so memorable images of your products, company events and behind-the-scenes snapshots can result in great amounts traffic on these platforms.
Also, social media websites are
great tools to promote your own content.
And the last important thing to do is to
continually track your social-media marketing metrics in order to gauge which tactics and types of posts work and which don't.
Hope you find these tips useful.