FYI - ASO vs MetaData

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Reading between the lines avoids Dev Acct being Revoked.

Google Play doesn't allow apps with misleading, irrelevant, excessive, or inappropriate metadata, including but not limited to the app's description, developer name, title, icon, screenshots, and promotional images. They also don't allow user testimonials in the app's description.

① User testimonials
② Excessive details
③ & ④ Misleading references to other apps or products
⑤ Repetitive, excessive, or irrelevant keywords

.PlayPolicy_Spam 01_Metadata .png
 
UPDATE:

Nevertheless, the Google Play Algorithm now gives a higher value on app retention & engagement.

Which also includes metrics that identify traffic source: Web Search, Play Store, etc....

Then there is New Users -vs- the "Number of Days from 1st Play Store Vist" by a user and the "Day of App Install."

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