From no 1 to no 12

fizakhan1 said:

Sudden drop in ranking from no 1 to 12 really frustrating .

Click to expand...

Links are in constant movement...difficult to consistently remain number 1. It's just how it goes.
Rankbrain, CTR, Bounce rates, organic clicks....hundreds upon hundreds of factors determine this.

Stick with building quality content and video links - FYI, your homepage internal linking just goes back
to the homepage (unless you have index/re-direct) - don't fully agree with that strategy...

Check your backlinks, same happened to me on a money site last month, 5 links went down.