So I'm sitting a a desk writing in my notebook (that's for another post) and I realize something that I did on several occasions that was profitable. Give away pens with your company name, logo and phone number on them. At one time I owned a financial services firm with my middle son as a partner and we got this crazy idea of buying 5,000 pens with our company name, logo and phone number on them to just drive around and give away. We order the pens, they arrive at our office and we hop in the car and take turns jumping out and walking into businesses that would use pens and say "Hey, could you guys use some free pens?" Everyone said yes and we would give them a handful of pens and say "Here you go!". We would leave and inevitably at some point we would get a call from someone that needed our services. The 5,000 pens cost us about .37 each if I remember correctly and I am sure that the revenue from the free giveaway was well over 25K. So, if the pen giveaway is too expensive for what you offer, find another freebie that people would love to have and get your company exposed for pennies. BTW, we would also go to the various banks and leave the pens on counters where people would be filling out bank deposits and such... talk about a targeted audience... that was a solid giveaway.