Welcome Fellow Facebook Marketers,
Make sure you create your FB page, fill in all details, include your call to action button and images, etc. You are going to be getting 100% real traffic from users scrolling through their news feed that are specifically looking for your product/service. You should want to to impress them. Go ahead and create your FB ad account too if you don't have one.
Step: 2
Go to your ads manager, and click Create a New Campaign. (Green Button with +Create). Select Lead Generation, and go ahead and name your Campaign something that is similar to a relevant keyword. (This isn't NEEDED for Facebook, but it's a good habit to get into if you're thinking about running on other platforms such as Google that give you a quality score based on numerous things, campaign name is secretly included
). ** Don't split test, don't optimize budget.
Step: 3
That pretty much sums it up. I was trying to be very descriptive, but this thread took me a very long time to create and I really hope it works for you. If it does, smash the thanks button and let me know your results below! I will show you my full results using this strategy here:
RESULTS:
Total Spent: $25,000
https://imgur.com/a/rigESSs
I hope this thread is enough value for some, it took me spending lots of money to figure out this worked so I really hope it works for you too.
Thanks,
SMMnet
Go ahead and bookmark this now.
My name is Carlton. I am a 24 year old entrepreneur and I've worked for myself for over 2 years now. I have always worked very very long hours on the computer. I loved learning about Facebook Ads and I loved investing my money into advertisements and in return having failures that only taught me more on what I should improve on. I ended up maxing my credit cards out on Facebook Ads, and they are a big reason on why I am successful today. I was HOOKED. While you are reading this thread, I want you to always remember who taught you this. (Please just enjoy the freebie. If you're going to hate, I 100% guarantee you if you shut up and try this, it will work for you). Maybe.
WHO IT'S FOR:
This 100% FREE course will benefit some of the following:My name is Carlton. I am a 24 year old entrepreneur and I've worked for myself for over 2 years now. I have always worked very very long hours on the computer. I loved learning about Facebook Ads and I loved investing my money into advertisements and in return having failures that only taught me more on what I should improve on. I ended up maxing my credit cards out on Facebook Ads, and they are a big reason on why I am successful today. I was HOOKED. While you are reading this thread, I want you to always remember who taught you this. (Please just enjoy the freebie. If you're going to hate, I 100% guarantee you if you shut up and try this, it will work for you). Maybe.
WHO IT'S FOR:
- Anyone wanting to run Lead Generation Ads on Facebook.
- Anyone wanting to Increase Facebook Page Likes
- Anyone wanting a Huge Organic reach ratio compared to Paid Traffic.
- Anyone wanting to BUILD AN EMAIL LIST, or an AUDIENCE.
Make sure you create your FB page, fill in all details, include your call to action button and images, etc. You are going to be getting 100% real traffic from users scrolling through their news feed that are specifically looking for your product/service. You should want to to impress them. Go ahead and create your FB ad account too if you don't have one.
Step: 2
Go to your ads manager, and click Create a New Campaign. (Green Button with +Create). Select Lead Generation, and go ahead and name your Campaign something that is similar to a relevant keyword. (This isn't NEEDED for Facebook, but it's a good habit to get into if you're thinking about running on other platforms such as Google that give you a quality score based on numerous things, campaign name is secretly included
). ** Don't split test, don't optimize budget.Step: 3
CUSTOM AUDIENCE -
At this point, choose your page, don't do a catalog. Skip custom audience (we will use the data from this ad to help create a proper custom audience).
LOCATIONS -
Change " Everyone in this Location", to " People who Live in this Location ". (This gives you a more accurate impression). Then, choose your locations. (Use Google and figure out what locations in this world are most likely going to need/use your product/service).
AGE, GENDER & LANGUAGE -
Same as above. Use Google and look at data that is there for you.
DETAILED TARGETING -
Ok, so this is going to be one of your most important decisions. Your interests... You need to pick something that your audience is interested in, but is NOT your product/service.
Here is an example for Real Estate Agents. (This works for other industries too, just use this as a reference).
At this point, choose your page, don't do a catalog. Skip custom audience (we will use the data from this ad to help create a proper custom audience).
LOCATIONS -
Change " Everyone in this Location", to " People who Live in this Location ". (This gives you a more accurate impression). Then, choose your locations. (Use Google and figure out what locations in this world are most likely going to need/use your product/service).
AGE, GENDER & LANGUAGE -
Same as above. Use Google and look at data that is there for you.
DETAILED TARGETING -
Ok, so this is going to be one of your most important decisions. Your interests... You need to pick something that your audience is interested in, but is NOT your product/service.
Here is an example for Real Estate Agents. (This works for other industries too, just use this as a reference).
- Trulia
- Zillow
- Homes.com
^^^ You also would want to exclude Real Estate Agents Job Titles, Brokers, etc.
** In the beginning, you want to have a high potential reach. (> 10M+) We will slowly narrow out the bad traffic and start to grow your healthy traffic. This takes time, be patient. Don't expand your interests just yet.
CONNECTIONS -
You should exclude people who like your page. If you want to show the same person the SAME ad 30 times and pay for it each time after they already converted, then include them. (I recommend excluding them for this promo).
PLACEMENTS -
For this promo, this screenshot is the best placements you should have. This will encourage the user to actually interact with your post, rather than just paying for an impression with NO action.
Screenshot: https://imgur.com/a/UBX97Cy
SKIP TO BUDGET & SCHEDULE -
For your daily budget, do not spend anything less than $20/day. BUT, I promise you after you do this, you are going to want to spend way more than that. And you will. (Never start off with an insanely high number. You can always determine if an ad is a good as within the first $20 or even sooner). You also want to set an end date to be 3 days away from your giveaway. What is the giveaway? I will explain:
SOMETHING IS FREE?
Yes. You are going to be doing a giveaway. But don't leave just yet. You are going to see what holiday is coming up. For Christmas, do like a Zoo Lights tickets (4) or Win 2 FREE Football tickets, etc. (Use Google and look up event that are in your area, then this will be your promo. The idea here is to giveaway something and in return, you get an email you can market, a like, a share, and a huge increase in organic reach. I will explain later).You should exclude people who like your page. If you want to show the same person the SAME ad 30 times and pay for it each time after they already converted, then include them. (I recommend excluding them for this promo).
PLACEMENTS -
For this promo, this screenshot is the best placements you should have. This will encourage the user to actually interact with your post, rather than just paying for an impression with NO action.
Screenshot: https://imgur.com/a/UBX97Cy
SKIP TO BUDGET & SCHEDULE -
For your daily budget, do not spend anything less than $20/day. BUT, I promise you after you do this, you are going to want to spend way more than that. And you will. (Never start off with an insanely high number. You can always determine if an ad is a good as within the first $20 or even sooner). You also want to set an end date to be 3 days away from your giveaway. What is the giveaway? I will explain:
SOMETHING IS FREE?
FORMAT -
So go ahead and set the end date to a date that is 3 days prior to the tickets you are going to purchase. (Don't buy them just yet. Just find out the date, then do 3 days prior for end date). Now you click the Blue Continue button and for Format, click " Single Image ". For this image, use Photoshop and create your own, or look up something on Google that is relevant to your giveaway. Don't just download BS from Google, open Photoshop, put your big boy pants on, and start to learn. You will eventually need these skills if you want to do something in ad copy. Use YouTube for tutorials.
AD COPY -
The promotion that is shown here, was a Haunted House Ticket promotion I created. I will attach my results as well as the Ad Copy. Use this as a reference and pay close attention to how I use words like FREE and WIN and telling them what to do in order to win, etc.
Results:
https://imgur.com/a/sNJaTeH
Ad Copy Example:
https://imgur.com/a/Y3Mf86j
THE LEAD FORM -
This part of the thread is a bit self explanatory, but make sure you include a couple of things to keep the engagements fresh in the impressions mind.
So go ahead and set the end date to a date that is 3 days prior to the tickets you are going to purchase. (Don't buy them just yet. Just find out the date, then do 3 days prior for end date). Now you click the Blue Continue button and for Format, click " Single Image ". For this image, use Photoshop and create your own, or look up something on Google that is relevant to your giveaway. Don't just download BS from Google, open Photoshop, put your big boy pants on, and start to learn. You will eventually need these skills if you want to do something in ad copy. Use YouTube for tutorials.
AD COPY -
The promotion that is shown here, was a Haunted House Ticket promotion I created. I will attach my results as well as the Ad Copy. Use this as a reference and pay close attention to how I use words like FREE and WIN and telling them what to do in order to win, etc.
Results:
https://imgur.com/a/sNJaTeH
Ad Copy Example:
https://imgur.com/a/Y3Mf86j
THE LEAD FORM -
This part of the thread is a bit self explanatory, but make sure you include a couple of things to keep the engagements fresh in the impressions mind.
- Don't touch Form Type
- Click Intro, and make the Headline catchy again. (Include the giveaway in ALL headlines. Including words like FREE and WIN).
- For the image, go ahead a re-upload your image. (This keeps everything clean).
- Next is the paragraph section. In this section, this is the best time to include things like **Remember to Share this post, Tag someone who might be interested, and Fill out this form.
QUESTIONS -
This part in important. Also, you need to make sure you are getting their full name, as well as phone number and email. (Facebook auto fills out this info for them, so they don't even need to do anything. Double check statistics for when Facebook last updated their user contact information, I know the phone numbers were JUST updated). Here is a question I asked if I was generating Real Estate Leads.
**Multiple Choice Question:
Are you interested in Buying or Selling a home in the next 0-3 months?
OR
Are you in the market for buying or selling a home?
^^ These are very simple questions and the answers should be yes, no, or maybe. (This is how you determine who is a hot lead, but even if they are not hot leads, you still get their contact info to help build your email list and use this tactic to its maximum efficiency).
Don't ask more than 1 - 2 questions. Also, make them very simple. Try to figure out a question to ask that will make them either a hot or cold lead.
POLICY & THANK YOU PAGE -
Make sure you properly do these. It's simple, but you are going to be getting a big list of people and you are going to be marketing them. Make sure you use proper advertising procedures.
YOUR NOT DONE YET -
Click the settings tab, and DOUBLE CHECK to make sure the option for "Sharing is OPEN". If you don't do this, the promo is pointless. This tab is right next to the content tab while creating your lead form.
This part in important. Also, you need to make sure you are getting their full name, as well as phone number and email. (Facebook auto fills out this info for them, so they don't even need to do anything. Double check statistics for when Facebook last updated their user contact information, I know the phone numbers were JUST updated). Here is a question I asked if I was generating Real Estate Leads.
**Multiple Choice Question:
Are you interested in Buying or Selling a home in the next 0-3 months?
OR
Are you in the market for buying or selling a home?
^^ These are very simple questions and the answers should be yes, no, or maybe. (This is how you determine who is a hot lead, but even if they are not hot leads, you still get their contact info to help build your email list and use this tactic to its maximum efficiency).
Don't ask more than 1 - 2 questions. Also, make them very simple. Try to figure out a question to ask that will make them either a hot or cold lead.
POLICY & THANK YOU PAGE -
Make sure you properly do these. It's simple, but you are going to be getting a big list of people and you are going to be marketing them. Make sure you use proper advertising procedures.
YOUR NOT DONE YET -
Click the settings tab, and DOUBLE CHECK to make sure the option for "Sharing is OPEN". If you don't do this, the promo is pointless. This tab is right next to the content tab while creating your lead form.
That pretty much sums it up. I was trying to be very descriptive, but this thread took me a very long time to create and I really hope it works for you. If it does, smash the thanks button and let me know your results below! I will show you my full results using this strategy here:
RESULTS:
Total Spent: $25,000
https://imgur.com/a/rigESSs
I hope this thread is enough value for some, it took me spending lots of money to figure out this worked so I really hope it works for you too.
Thanks,
SMMnet
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