Fraud - How to deal with Bot Traffic?

mobidea team

mobidea team

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We all know fraud is one of those monumental issues that threaten our business. Bot traffic, which has been predominant on both CPM and CPC campaigns, can be a real drag.

Adnetworks should be able to deal with this; to filter this sort of shady traffic that ruins our lives. However, they also need to be careful: if they?re too demanding and start filtering bot traffic like crazy, they risk losing their margin while reducing the publisher?s payout; if they are too lenient, they are basically showing they don?t care about those of us who are out there trying to play by the rules.



What do you guys think of this? Any opinions on how to deal with this problem?


Cheers!
 
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It means you have to tinker and slit test your traffic source and not simply rely on reputation or existing data. It's part of the environment and you just have to learn to deal with it
 
well, its not a problem or a big problem
network doesn't pay if you clicks doesn't bring conversion
its YOU who has to be worried if your traffic is bot (most of the times for most of the users)
for a single user it may be pretty steep to use IAS filter that cost few $$$K per months
but when you scale and can afford filter - i suggest to get you one
i have my own tool that i use to test traffic and define bots :)
 
Sometimes networks like to slip in these checkpoints that ask people how they got there and if XYZ looks like the ad that took them there, etc.

Good idea to cover your ass even in case competition tries to fuck you obviously, hard to comment on what to do exactly as there are multiple methods and it just depends on what your budget and traffic/sites look like. Usually if a competitor isn't fucking with you, you won't get bot traffic unless you are buying it. Sometimes, but not super often, you'll get some mixed into your paid traffic but buy from networks with skin in the game and you should be ok.
 
Gather weekly data of your bot traffic and demand refund, there is no other way around that..
Because many pubs like to mix 10-20% of bot traffic with their existing legit/organic traffic, and if you have good proof that your purchased traffic was 20% shit, you simply demand refund.
 
It's all about identifying it yourself, as the buyer. Simply cut placements that don't convert, whether bot or not. A good rule is if 3x payout and no conversions, cut it.
 
Did anyone try to claim a refund for bot traffic from an ad network?
I've got complete click logs for everything I buy, but I'm not sure that it is enough to get money back.
Also, some ad networks prefer to stay on the long leg with small buyers. How to deal with the problem? I don't have $5k/day budget to spread $1k for fake users.
 
Answering the topic starter.
I've got a bunch of my own tools to check the traffic. After collecting a data, I blacklist sources sending an enormous amount of invalid traffic to my links (90-100%).
 
xf0be said:
Answering the topic starter.
I've got a bunch of my own tools to check the traffic. After collecting a data, I blacklist sources sending an enormous amount of invalid traffic to my links (90-100%).
Click to expand...

What is the process for creating a blacklist? How do you know if the visitor is a bot or a real person who just did not converted at that moment?
 
mantasv said:
What is the process for creating a blacklist? How do you know if the visitor is a bot or a real person who just did not converted at that moment?
Click to expand...
I check fingerprints for every hit and check it over public IP blacklists. If it is possible, I try to convert the traffic from source on some general content-locking type page into push-subscription and compare CR.
I've got a dozen of real devices that I use to check and compare fingerprints.
 
xf0be said:
I check fingerprints for every hit and check it over public IP blacklists. If it is possible, I try to convert the traffic from source on some general content-locking type page into push-subscription and compare CR.
I've got a dozen of real devices that I use to check and compare fingerprints.
Click to expand...

I buy media but I don't understand blacklist stuff. Where do I get more info about it? Are you using some type of tool, website, software?
 
mantasv said:
I buy media but I don't understand blacklist stuff. Where do I get more info about it? Are you using some type of tool, website, software?
Click to expand...
i also waiting the answer of same question because i also got bot traffic form lots of adnetwork and when i asked them for refund they want me proof of bot traffic.
 
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