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Fraud - How to deal with Bot Traffic?

Discussion in 'Media Buying' started by mobidea team, Mar 15, 2016.

  1. mobidea team

    mobidea team Junior Member Premium Member

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    We all know fraud is one of those monumental issues that threaten our business. Bot traffic, which has been predominant on both CPM and CPC campaigns, can be a real drag.

    Adnetworks should be able to deal with this; to filter this sort of shady traffic that ruins our lives. However, they also need to be careful: if they?re too demanding and start filtering bot traffic like crazy, they risk losing their margin while reducing the publisher?s payout; if they are too lenient, they are basically showing they don?t care about those of us who are out there trying to play by the rules.



    What do you guys think of this? Any opinions on how to deal with this problem?


    Cheers!
     
  2. stephane05

    stephane05 Registered Member

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    It means you have to tinker and slit test your traffic source and not simply rely on reputation or existing data. It's part of the environment and you just have to learn to deal with it
     
  3. se900se

    se900se Jr. VIP Jr. VIP

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    well, its not a problem or a big problem
    network doesn't pay if you clicks doesn't bring conversion
    its YOU who has to be worried if your traffic is bot (most of the times for most of the users)
    for a single user it may be pretty steep to use IAS filter that cost few $$$K per months
    but when you scale and can afford filter - i suggest to get you one
    i have my own tool that i use to test traffic and define bots :)
     
  4. KingPotato

    KingPotato Newbie

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    Sometimes networks like to slip in these checkpoints that ask people how they got there and if XYZ looks like the ad that took them there, etc.

    Good idea to cover your ass even in case competition tries to fuck you obviously, hard to comment on what to do exactly as there are multiple methods and it just depends on what your budget and traffic/sites look like. Usually if a competitor isn't fucking with you, you won't get bot traffic unless you are buying it. Sometimes, but not super often, you'll get some mixed into your paid traffic but buy from networks with skin in the game and you should be ok.
     
  5. CPAHaus

    CPAHaus Junior Member

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    Gather weekly data of your bot traffic and demand refund, there is no other way around that..
    Because many pubs like to mix 10-20% of bot traffic with their existing legit/organic traffic, and if you have good proof that your purchased traffic was 20% shit, you simply demand refund.
     
  6. ButterBash

    ButterBash Registered Member

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    It's all about identifying it yourself, as the buyer. Simply cut placements that don't convert, whether bot or not. A good rule is if 3x payout and no conversions, cut it.