Focus on main keyword or variety?

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Jane Hanneman

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So I'm building a lot of web 2.0s to feed juice to my money site.

However I'm not sure how much to focus on my main keyword.

I do all the recommended things of generic anchors and diversifying keywords etc.

However, I'm worried that if I don't focus on my main keyword enough I won't be targetted for it.

What percentage of my web 2.0 content should focus on the main keyword?
 
Last edited:
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You want to have a clean backlink profile, your anchor distribution is very important.

Are you solely relying on Web 2.0's to rank your site? If so, you're wasting your time and need to focus on getting some real authority built to your site. Web 2.0's work great to diversify your backlink profile, but you want some more meat on your plate ;)
 
Exactly, for a high quality backlink you need to have a anchor distribution, Diversify your keywords. Use generic terms, LSI as well.
 
Moosey said:
You want to have a clean backlink profile, your anchor distribution is very important.

Are you solely relying on Web 2.0's to rank your site? If so, you're wasting your time and need to focus on getting some real authority built to your site. Web 2.0's work great to diversify your backlink profile, but you want some more meat on your plate ;)
Click to expand...

I am planning to implement an authority site yes.

However I really need to know whether I'm on the right path with how I Web 2.0.

What percentage of my content on web 2.0's should be targetting the main keyword that I want to be ranked for?
 
Web2.0s are good for diversity, use pbns for exact anchors to gain your rankings.
 
Associated terms are often missed here.

Example. Ranking for "Cell Phone"
Google is going to expect to see terms like "3G, wireless, Apps, iOS, Android, Samsung..." in your content and a decent level. It is looking for these words to trigger that your content is in context.
I've found the best place to use the actual keywords is on embedded media. Such as the titles of embedded Youtube videos, the ALT tags of images and the OUTBOUND anchor text to authority sites.
Spamming the keyword in H1 and H2 tags is not advisable any more.
2.5% use in content MAXIMUM
Stay alert for compound word spamming. Falling foul of compound word spamming has lead many sites to be Panda slapped for words the webmaster did not even plan to rank for.

Example. Want to rank for "cheap blue widget". You count up the number of times "Cheap blue widget" is on page (remembering that each time it is used it is 3 words so using this phrase once per 100 words is 3% not 1%)
Then thinking that's ok, I've done well "cheap blue widget" is in at 2.3%, a great figure. The article talks bout how to take a normal metal widget and turn it blue, using blue metal primer or whatever. You write about blue metal primer, blue colourant and the "blue tinting process" or whatever bollocks. Before you know it you've over opped for the word "blue".
Not along with "cheap blue widget" but on it's own, in headers in other contexts. Before you know it your slapped for "blue"... a word you never even tried to rank for..

So remember. Count all the words in your phrase when working out the percentage.
Watch out for words in your target phrase appearing outside the target phrase too often.
Google doesn't give a damn what you are trying to rank for. It will slap for an over op of any word, not just the one you have in your mind to rank for.
They don't know what you are trying to rank for remember - and they always assume the worst of you and your motives.
 
Scritty said:
Associated terms are often missed here.

Example. Ranking for "Cell Phone"
Google is going to expect to see terms like "3G, wireless, Apps, iOS, Android, Samsung..." in your content and a decent level. It is looking for these words to trigger that your content is in context.
I've found the best place to use the actual keywords is on embedded media. Such as the titles of embedded Youtube videos, the ALT tags of images and the OUTBOUND anchor text to authority sites.
Spamming the keyword in H1 and H2 tags is not advisable any more.
2.5% use in content MAXIMUM
Stay alert for compound word spamming. Falling foul of compound word spamming has lead many sites to be Panda slapped for words the webmaster did not even plan to rank for.

Example. Want to rank for "cheap blue widget". You count up the number of times "Cheap blue widget" is on page (remembering that each time it is used it is 3 words so using this phrase once per 100 words is 3% not 1%)
Then thinking that's ok, I've done well "cheap blue widget" is in at 2.3%, a great figure. The article talks bout how to take a normal metal widget and turn it blue, using blue metal primer or whatever. You write about blue metal primer, blue colourant and the "blue tinting process" or whatever bollocks. Before you know it you've over opped for the word "blue".
Not along with "cheap blue widget" but on it's own, in headers in other contexts. Before you know it your slapped for "blue"... a word you never even tried to rank for..

So remember. Count all the words in your phrase when working out the percentage.
Watch out for words in your target phrase appearing outside the target phrase too often.
Google doesn't give a damn what you are trying to rank for. It will slap for an over op of any word, not just the one you have in your mind to rank for.
They don't know what you are trying to rank for remember - and they always assume the worst of you and your motives.
Click to expand...

Thank you so much :)
 
Scritty, as far as the compound word spamming goes, do I need to look into including blog urls and blog titles when counting up how many times the keyword is used?
 
Not so much no. In the past 18 months Google has cracked on to the idea that sites have navigation and admin features that may include a keyword multiple times.
However, do check ALT tags, header tags and other stuff that appears in the <body> section of the page - include in page advertising that uses text as well. Just in the main body of text.
Until quite recently navigation bars, social bars and URL's all counted, now most do not.
That appears to be what Google is now checking (only took them 15 years to work that simple rule out)

Scritty
 
The short and simple answer to your question: If you don't focus on your main keyword well enough, you will need more backlinks to rank for it. The more related keywords your content contains, the higher the number of keywords your site will show up for which usually translates into more traffic. So, both of them are important.
 
Also scritty, when calculating the compound word spamming do I need to count words which are variations of words I'm trying to rank for?

i.e I'm trying to rank for "dog kennels". Will google count "dogs" and "bulldog" when deciding whether I'm trying to spam for "dog kennels"?
 
I focus on my main keyword because they have the most traffic potential. Now days focusing on so many keywords makes seo less effective.
 
Woden said:
I focus on my main keyword because they have the most traffic potential. Now days focusing on so many keywords makes seo less effective.
Click to expand...

That's really not correct at all. Depending upon the type of website you're build you should
have a large variety of keywords. Sure, you do have your main keywords that you focus
on, nevertheless people forget about low hanging fruit.

A decent authority site should have hundreds of keywords. You are basically cutting yourself
short if you only choose and focus on a couple.
 
rabbitking said:
That's really not correct at all. Depending upon the type of website you're build you should
have a large variety of keywords. Sure, you do have your main keywords that you focus
on, nevertheless people forget about low hanging fruit.

A decent authority site should have hundreds of keywords. You are basically cutting yourself
short if you only choose and focus on a couple.
Click to expand...

I agree. It's the long tail keywords that bring in most traffic.

A few related tutorials from Quick Sprout:
5 SEO Techniques You Should Stop Using Immediately
See "Technique #4: Keyword Heavy Content"

7 Obsolete SEO Tactics You?re Wasting Your Time On
See "Obsolete tactic #2: SEO is about writing keyword-rich content"

Sorry, I'm not allowed to post links. :P Just google the titles.
 
It is no longer a good idea to go heavy on a single keyword, instead focus upon variety and upon all related keywords.
 
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