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Focus on main keyword or variety?

Discussion in 'Black Hat SEO' started by Jane Hanneman, Jan 16, 2015.

  1. Jane Hanneman

    Jane Hanneman Junior Member

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    So I'm building a lot of web 2.0s to feed juice to my money site.

    However I'm not sure how much to focus on my main keyword.

    I do all the recommended things of generic anchors and diversifying keywords etc.

    However, I'm worried that if I don't focus on my main keyword enough I won't be targetted for it.

    What percentage of my web 2.0 content should focus on the main keyword?
     
    Last edited: Jan 16, 2015
  2. Moosey

    Moosey Senior Member

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    You want to have a clean backlink profile, your anchor distribution is very important.

    Are you solely relying on Web 2.0's to rank your site? If so, you're wasting your time and need to focus on getting some real authority built to your site. Web 2.0's work great to diversify your backlink profile, but you want some more meat on your plate ;)
     
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  3. SYKing

    SYKing Jr. VIP Jr. VIP Premium Member

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    Exactly, for a high quality backlink you need to have a anchor distribution, Diversify your keywords. Use generic terms, LSI as well.
     
  4. Jane Hanneman

    Jane Hanneman Junior Member

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    I am planning to implement an authority site yes.

    However I really need to know whether I'm on the right path with how I Web 2.0.

    What percentage of my content on web 2.0's should be targetting the main keyword that I want to be ranked for?
     
  5. jugglers777

    jugglers777 Newbie

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    Web2.0s are good for diversity, use pbns for exact anchors to gain your rankings.
     
  6. Scritty

    Scritty BANNED BANNED Premium Member

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    Associated terms are often missed here.

    Example. Ranking for "Cell Phone"
    Google is going to expect to see terms like "3G, wireless, Apps, iOS, Android, Samsung..." in your content and a decent level. It is looking for these words to trigger that your content is in context.
    I've found the best place to use the actual keywords is on embedded media. Such as the titles of embedded Youtube videos, the ALT tags of images and the OUTBOUND anchor text to authority sites.
    Spamming the keyword in H1 and H2 tags is not advisable any more.
    2.5% use in content MAXIMUM
    Stay alert for compound word spamming. Falling foul of compound word spamming has lead many sites to be Panda slapped for words the webmaster did not even plan to rank for.

    Example. Want to rank for "cheap blue widget". You count up the number of times "Cheap blue widget" is on page (remembering that each time it is used it is 3 words so using this phrase once per 100 words is 3% not 1%)
    Then thinking that's ok, I've done well "cheap blue widget" is in at 2.3%, a great figure. The article talks bout how to take a normal metal widget and turn it blue, using blue metal primer or whatever. You write about blue metal primer, blue colourant and the "blue tinting process" or whatever bollocks. Before you know it you've over opped for the word "blue".
    Not along with "cheap blue widget" but on it's own, in headers in other contexts. Before you know it your slapped for "blue"... a word you never even tried to rank for..

    So remember. Count all the words in your phrase when working out the percentage.
    Watch out for words in your target phrase appearing outside the target phrase too often.
    Google doesn't give a damn what you are trying to rank for. It will slap for an over op of any word, not just the one you have in your mind to rank for.
    They don't know what you are trying to rank for remember - and they always assume the worst of you and your motives.
     
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  7. Jane Hanneman

    Jane Hanneman Junior Member

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    Thank you so much :)
     
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  8. Jane Hanneman

    Jane Hanneman Junior Member

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    Scritty, as far as the compound word spamming goes, do I need to look into including blog urls and blog titles when counting up how many times the keyword is used?
     
  9. Scritty

    Scritty BANNED BANNED Premium Member

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    Not so much no. In the past 18 months Google has cracked on to the idea that sites have navigation and admin features that may include a keyword multiple times.
    However, do check ALT tags, header tags and other stuff that appears in the <body> section of the page - include in page advertising that uses text as well. Just in the main body of text.
    Until quite recently navigation bars, social bars and URL's all counted, now most do not.
    That appears to be what Google is now checking (only took them 15 years to work that simple rule out)

    Scritty
     
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  10. Jane Hanneman

    Jane Hanneman Junior Member

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    Great. I'll get on the dissection then :)
     
  11. Kralj187

    Kralj187 Senior Member

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    IMO you should always go for both
     
  12. SEO Power

    SEO Power Elite Member

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    The short and simple answer to your question: If you don't focus on your main keyword well enough, you will need more backlinks to rank for it. The more related keywords your content contains, the higher the number of keywords your site will show up for which usually translates into more traffic. So, both of them are important.
     
  13. Jane Hanneman

    Jane Hanneman Junior Member

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    Also scritty, when calculating the compound word spamming do I need to count words which are variations of words I'm trying to rank for?

    i.e I'm trying to rank for "dog kennels". Will google count "dogs" and "bulldog" when deciding whether I'm trying to spam for "dog kennels"?
     
  14. Woden

    Woden Newbie

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    I focus on my main keyword because they have the most traffic potential. Now days focusing on so many keywords makes seo less effective.
     
  15. rabbitking

    rabbitking Elite Member

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    That's really not correct at all. Depending upon the type of website you're build you should
    have a large variety of keywords. Sure, you do have your main keywords that you focus
    on, nevertheless people forget about low hanging fruit.

    A decent authority site should have hundreds of keywords. You are basically cutting yourself
    short if you only choose and focus on a couple.
     
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  16. pjims

    pjims Newbie

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    I agree. It's the long tail keywords that bring in most traffic.

    A few related tutorials from Quick Sprout:
    5 SEO Techniques You Should Stop Using Immediately
    See "Technique #4: Keyword Heavy Content"

    7 Obsolete SEO Tactics You?re Wasting Your Time On
    See "Obsolete tactic #2: SEO is about writing keyword-rich content"

    Sorry, I'm not allowed to post links. :p Just google the titles.
     
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  17. seotalisman

    seotalisman Newbie

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    It is no longer a good idea to go heavy on a single keyword, instead focus upon variety and upon all related keywords.