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Flipping a Site With a Product (An eBook)

Discussion in 'Site Flipping' started by kkkola, Feb 24, 2010.

  1. kkkola

    kkkola Newbie

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    I have a site with an ebook (on foreclosure) I would like to flip. This is not a PLR product. I developed this product last year and just when I was about to launch, I took ill and have been in and out of hospital in the past 6 months.

    The reason I'm flipping is because I need to raise some money quickly. I could easily have put up another site and product for sale, but coming out of the hospital now, I've lost motivation to begin the launch process again. So I've decided to sell this off and raise some much needed cash.

    I'm new to the business of site flipping and I've already read a number of post in this section. But couldn't find any that makes particular reference to ClickBank-ready ebooks.

    I would appreciate some pointers. Since I have everything ready (sales letter, ebook, 4 bonus ebooks, banners, unique articles for affiliates etc.), but do not have any real statistics besides selling 4 copies promoting through adwords, I would love to know how I can package this properly. In your opinion, what would be a good BIN price?

    Any suggestions on how to get top dollar for this would be appreciated. Thanks a million :)
     
  2. kkkola

    kkkola Newbie

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    Any suggestions? Any?
     
  3. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

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    PM me the URL I'll take a look
     
  4. kkkola

    kkkola Newbie

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    PM sent. Looking forward to your response.

    Thanks.
     
  5. BusinessMachine

    BusinessMachine Junior Member

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    I'll take a look as well.
     
  6. kkkola

    kkkola Newbie

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    PM sent. Thanks.
     
  7. nouseforaname

    nouseforaname Junior Member

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    What kind of ebook have you wrote?
     
  8. kkkola

    kkkola Newbie

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    "I have a site with an ebook (on foreclosure) I would like to flip."

    :)
     
  9. kkkola

    kkkola Newbie

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    No helpful information. No one ready to share? :(
     
  10. Robert

    Robert Newbie

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    PM some details. I can give you a few pointers.
     
  11. shadysays

    shadysays Registered Member

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    I dont think the 4 copies sold through adwords will count for much. Basically what you have is a clickbank ready product/site. There are many of these on flippa and quite a bit of it is PLR and I dont think that matters much to a lot of buyers.

    In order for yours to sell well you will need to have compelling graphics as well as a good sales page. Its hard to say how much it will go for but the hottest clickbank ready stuff on flippa at the minute is making money through flipping twitter cpa etc.

    Depending on the demand for what you have it could go for anything between $100 to $350.

    If I was you I would not flip it. Instead I would offer PLR licenses to the product.
     
  12. sligon

    sligon Registered Member

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    To get top dollar, you need traffic , and sales. You really need to show
    income, even though it may be small.

    Incorporate a OTO in your site...capture some emails in an autoresponder,
    show a potential buyer that this is a latent money maker ready to explode
    with future profits.

    BayAreaSteve
     
  13. shezboy

    shezboy Jr. VIP Jr. VIP Premium Member

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    Yeah I totally agree. The first site I ever sold went for $35,000. It had a front end sales page which sold an ebook product and a blog which pushed affiliate products related to the niche.

    Now, this niche was probably a tiny niche when you consider the size of the internet. It was only applicable to people in the UK and to those who had bad credit (OK a lot of people in the UK have bad credit).

    The thing is, when you consider the population of the UK to the population of Europe or the USA, then this is a tiny niche to be in.

    The site was well established in Google and held som every competitve rankings but the thing is, I never built the site with the intention of selling it. That site used to make me around £1,000 - £1,250 (UK Sterling) per month with very little effort. I sold it (for £22,000 UK Sterling) as I wanted to move on to other projects.

    But, getting back to the point, your site will sell if it earns and if the right buyer can also see potential in the site too. Remember, this was the first site I ever sold - I'd never read a book on how to flip/sell sites, I just used common sense and did it yet I still see 'wanna be gurus' touting their 'how to sell a website' course stating that they have sold some of their sites for as much as $10,000 USD - whooppee doo, big deal.

    There is enough info on this site for anyone to create a site, make money from it and then sell it without forking over more cash for some half assed course that's gonna state the obvious about how to sell your website.

    Serious, this forum is one heck of an education.
     
    • Thanks Thanks x 2
  14. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

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    @shezboy - nice work. Did you sell this a few years ago pre-recession? I've found less sites are selling for premiums you mentioned (thats over 18 months income).

    Did you sell on Flippa? Or were you approached directly by a business?
     
  15. shezboy

    shezboy Jr. VIP Jr. VIP Premium Member

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    Thanks, it was sold in September 09 so right in the middle of the economic bad times. The guy usually dealt in property, which is where he had made his money, but due to the markets he (like many others) had started to look at other avenues to invest the cash into.

    The site went up on Flippa but the guy who bought it approached me outside of Flippa. The deal was closed during a 60 minute 'goto meeting' session where I showed him the in's and out's of the site and proved it's income.

    There wasn't even a contract or anything like that. The buyer wired £15,000 to my UK bank account and when that arrived I sent him all of the files and blog database.

    The the other £7,000 was wired to my account and when that hit I transferred the domain name.

    Job done and no Escrow middle men taking a slice of the action but that's not to say Escrow shouldn't be used.