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Flippa's New Website Layout - Hit or Miss? - POLL

Discussion in 'Site Flipping' started by kvmcable, Oct 10, 2012.

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What do you think of Flippa's New Design

Poll closed Nov 9, 2012.
  1. I really like it and think it ROCKS

    0 vote(s)
    0.0%
  2. I hate the new design and think it SUCKS

    0 vote(s)
    0.0%
  1. kvmcable

    kvmcable Supreme Member

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    My Flippa data tool stopped working today so I wandered over to Flippa to see what's up. WOW, did they change the site. My first instinct was WTF but I'm not much for change so I tried to put aside my resistance to change and look logically at the new design. I'm still puzzled with what they did and don't understand how they consider it an improvement.

    Let me know what you think and vote whether you think the new Flippa design is an improvement or a step backwards in appearance and functionality.

    Here are the changes I immediately noticed and I'm sure there's several more I missed

    1. Seller's name is now gone from listing view pages - New Listings, Most Active, Ending Soonest, Etc.
    2. The font sizes are all over the map without any sort of consistency. The top navigation bar font is smaller and pales compared to User Account Links.
    3. View the New Listings page and again the fonts are all over the place causing a very confusing page detail
    4. There is unnecessary padding all over the new design - IMO. Why all the padding between lines, above and below sections? The pricing numbers are floating without description. Shouldn't there be Current Bid, Buy It Now and Number of Bids defining those floating digits? Also a bright green color for listings over reserve would be nice. Dark green for over reserve and black for under reserve isn't as noticeable as it should be. There should be a CLEAR distinction on those price colors. Oftentimes I can't tell on the page which are dark green and which are black.
    5. Already mentioned - seller info is completely missing. No clue who is offering the listing or any sort of rating on the seller from the main sort pages.
    6. I should mention the improvements to the main sort pages. No more est, pr, vis, rev abbreviations. Now they are all spelled out - one thing I see they did as an improvement.
    7. They added "X days to go" to the right of the domain name. I'm not sure that's a benefit and I can see how it would cause potential bidders to put off viewing a website if the text says 29 days to go. It certainly kills any call to action.
    8. I can't remember if there used to be a PR sort box in the left column but it sure would be a benefit for potential buyers looking for PR domains. I'm unsure why there are 4 metrics under each listing title (est, pr, visits, rev) but in the left column only 3 of the 4 metrics exist (rev, visits, age). PR should be there!
    9. Moving on to the auction detail page, it appears there is going to be some sort of upsell or larger image option in the future. Now all listings have small images in a large image holder area. Looks ugly.
    10. Can they make the current auction price any less noticeable? WTF were they thinking? Everything is enlarged on the page except the number that matters most; Current Bid.
    11. Again all sorts of excessive padding and now templates are really a mess if they used any padding previously.
    12. The Post Comment / Send PM box is obnoxiously large for their purpose. Moving the report listing and copyright notice to the bottom is better than above the Post Comment / Send PM box. That box is TOO LARGE.
    13. Since we're at the bottom of the page, the white left footer text is too tiny and should be the same size of the Copyright text to the right. Again, just a snafu of font sizes all over the site.
    14. Of course we can't leave out the most important page on the website; the ending soonest page. WTF were they thinking? It appears they want to keep it a secret when an auction is about to end. Now the countdown timer looks like the comment line. No more red numbers when less than an hour to go and NOTHING SAYS TAKE ACTION NOW! They completely removed the call to action on the ending soonest page. BIG MISTAKE!
    15. Speaking of comments there used to be a call-out tag when listings had comments with a number inside saying how many comments a listing had. Smart sellers used this to draw visitors to their listings by posting their own comments or encouraging others to post comments. Now comments are a grey text blended on the same line as the countdown meter. I'm guessing the same person that changed the font sizes haphazardly all over the damn site didn't have the foresight to change font colors to divide elements in the same DIV.

    OK that's not all I found but if I were grading this new layout for appearance and usability, I'd give it a D score. Coming from the creators of Sitepoint, the forum of website builders, I think the D score is mighty generous.

    What are your thoughts and do you think the new layout is a step forward or a step backwards for Flippa. What do you see as an improvement and what do you see as a mistake?
     
    Last edited: Oct 10, 2012
  2. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

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    2 big things missing:

    - Auction titles on the homepage (what's the point of paying to feature if you just get your domain up there, which is usually URL hidden for any half decent site)
    - Seller name not shown when people browse listings. I spent a lot of time and money building my brand - now I'm competing with everyone else again and have no benefit of building up a trustworthy account.
     
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  3. kvmcable

    kvmcable Supreme Member

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    Well they fixed some of the issues I saw last night so that's a plus. Seller nav bar font reduced. It was almost twice that size last night.

    Search box missing from the header is another huge mistake. Now visitors must "find" the search box.
     
  4. flash84

    flash84 Newbie

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    Yeah this sucks... the search box use to be everywhere if I am not mistaken.