Hey, putting up my first site now, using xsite pro and want to optimize it. I read many threads and searched much but havent found any thread that explains exactly what i should do to optimize it for the search engines. Got keyword in url, keyword in title (header panel in xsite pro). Read that it should be in h1 tags and in meta tags, how do i do that? H1 tags is so extremely big that it is very ugly to write in it. How and which meta tags should i write in? Do i write in the meta tags at: Web Pages -> Page Settings And put keywords in: Page Title, Keywords and description? Quote from wikipedia, so putting keywords in meta tags isnt affecting google? And how can i see what is optimal and what is possible that i get punished for? Is it anything else i should do on the site? Also is .org equally worth as .com? Think it is but not sure. It will be a site with affliate links to amazon and other sites, is it okey to put a trademark product on such a site? (a example is harry potter, not the thing im doing but its similar) Think it should be but not 100% sure. Is it a good or bad idea to buy backlinks and possibly traffic for this site? Want to get ranked fast, will submit articles but buying backlinks seem very fast. Some competition got ~50-100 backlinks on first page, the first spot got ~86000 backlinks though but dont think i need to be at first spot, just first page and preferrably just after that one. Sandboxing sounds like i could get removed from google if i buy backlinks or post at many directories myself, but im not sure. Read some say opposite though. I also dont want to get punished or banned for what im doing, intend to keep the site for a long time.