First off, I want to say that I have been doing programming and design for the past 7 years and been doing SEO for the past 1.5 years. SEO is still fairly new to me and this forum has been a great resource in learning about both Black Hat and White Hat techniques. So just wanted to give a big thanks to the entire community and contributors. I am getting ready to attempt my very first money site and I am really excited. I am not trying to get rich quick, just trying to make some money. I am a programmer and I have some wicked design skills as well and I can create professional looking websites fairly easy so I thought - what the heck. I found a small niche keyword that has 1600 exact searches per month, has low competition, and has a PPC of $1.47. I can also get the EMD. Is this good to go after even though the PPC is low? I see most people gong after $6-7 or higher. As I said, not trying to get rich so I figured I could do it to make some beer money. What could I expect to make by ranking #1 for this niche? Are there any other factors I should be looking at? I would appreciate any feedback! Thanks! Also, please let me know if I posted this in the correct section.