Step 2: Build up your FAQ page
Google admits they will place more relevance on definitions and direct answers. This move is an attempt to return to the end user highly authoritative responses to questions they are searching for. Businesses can leverage this by increasing their FAQ or "Ask an Expert" page on their website by answering direct questions related to their products, services, company, and industry. Doing this important step will help their page get indexed for a wide variety of keywords.
Read more: http://www.portfolio.com/resources/2012/03/19/steps-to-maximize-seo-with-new-google-algorithm/#ixzz1pkCYBlPZ
