1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Finnally a Realistic Article dealing with Panda 4.0 !

Discussion in 'Black Hat SEO' started by HostStage, Mar 20, 2012.

  1. HostStage

    HostStage Jr. VIP Jr. VIP Premium Member UnGagged Attendee

    Joined:
    May 20, 2010
    Messages:
    1,774
    Likes Received:
    1,731
    Occupation:
    BHW - CEO of Webhosting Company
    Location:
    BWH from France
    Home Page:
    Well i came accross this article :

    Basically, all of you heard that something big is going on SEO wise. I'm not saying that every words they say in the article is true, but it is more likely realistic compared to apocalyptic rumors we have all heard about.

    Many of you are freaking out, but i'd like to remind you a few facts :


    1) SEO is all about updates, innovating, adapting, and reacting, so it is useless to say "SEO is dead" "X tools is dead". If you have a proper set of tools and you know how to use them, you'll understand that you'd have a thousands ways to use them properly according to the newest trends.

    2) Google is not as free as you think. They do know about backlink spam and even Matt Cutts which claimed many times that it is useless well finally confess that it has been working more than well in the last conference. Backlinks remains a metric factor to evaluate the popularity of the website. They may reduce a bit more this factor's value but they can't remove it. Otherwise you would have some unknown website at the top and the big companies will be behind. On another hand, backlinks just can't hurt badly a website. Otherwise, they will turn Google as a battle field and that's something they really don't want.

    3) Their way to adapt to us is to use a semantic analysis of the content. Well to be honest, i thought that was Google Panda was about already haha. So no surprise here. They want you to use synonyms more than a keywords. Basically instead of using within your content, netlinking anchors, and external anchors the very same keywords, you would need to define within the first place a set of related keywords which will emphasize your main keywords.

    4) I noticed that they are using the PageRank and authority trust way more than before. The updates occurs way more often that it used to be. Last years i believe there were around 3 4 PR updates which is already reached in 2012.
    Google may be stupid sometimes, but it is a stupid robot with a plan. They don't change the rules of the game out of the sudden, it is always a long run process to apply updates and always relevant to the previous update.


    So, it is all about semantic concept. So yes it will change a lot, but if you have worked properly already you may bypass the side effects of the update.

    On my end, i don't claim to have the absolute truth here, and i'm still looking forward the news, articles, public release, Matt Cutts claims, and try to compile and analyse the info.

    Finally, i'll release once i found the right one, a software which is able to dress a semantic concept map of the website. Those softwares are used by linguists, and they are getting more and more helpful with SEO.

    The lead i'm exploring at the moment is Leximancer, but my concern is that there is no stopwords list, so i can barely read through a source code, anchors and so on. I keep digging and i'll update you as soon as i have found something relevant enough to be published.


    Once again, feel free to drop your knowledges and experiences, feel free to insult me with an opinion ;)
     
    • Thanks Thanks x 13
    Last edited: Mar 20, 2012
  2. ziplack

    ziplack Senior Member

    Joined:
    Feb 18, 2010
    Messages:
    1,193
    Likes Received:
    603
    Location:
    BHW
    looks real info
    thanks
     
  3. poweronics

    poweronics Jr. VIP Jr. VIP Premium Member

    Joined:
    May 1, 2011
    Messages:
    3,117
    Likes Received:
    353
    Occupation:
    Freelancer
    Home Page:
    The point no 4 was the most interesting for me. It means that about 1 PR update is being done every month now. May be the frequency increases in future.
     
    • Thanks Thanks x 1
  4. Heatz

    Heatz Jr. VIP Jr. VIP Premium Member

    Joined:
    May 6, 2011
    Messages:
    175
    Likes Received:
    150
    "Google may be stupid sometimes, but it is a stupid robot with a plan."
    Best definition on Google so far.

    Thanks for the article (and personal opinion and approach to possible changes).
     
  5. HostStage

    HostStage Jr. VIP Jr. VIP Premium Member UnGagged Attendee

    Joined:
    May 20, 2010
    Messages:
    1,774
    Likes Received:
    1,731
    Occupation:
    BHW - CEO of Webhosting Company
    Location:
    BWH from France
    Home Page:
    I checked there were 4 Page Rank update in 2011

    And 3 between june and august (just after Panda)
     
    • Thanks Thanks x 1
  6. 3v0|v3

    3v0|v3 Regular Member

    Joined:
    Aug 8, 2011
    Messages:
    224
    Likes Received:
    165
    Location:
    Alabama
    Thanks for the info. I don't think web spam is good, but it can be used in some situations.
     
  7. mdsurf

    mdsurf Senior Member

    Joined:
    Jun 16, 2011
    Messages:
    990
    Likes Received:
    279
    Location:
    Las Vegas
    thanks for the share!
     
  8. elvis1973

    elvis1973 Power Member

    Joined:
    May 13, 2011
    Messages:
    735
    Likes Received:
    274
    Occupation:
    Digital Signage Consultant
    Location:
    St Helens, UK
    Home Page:
    The info regarding FAQ's sounds interesting, one of the first things I always try and do with any landing page is work out what the key questions are for that niche.

    If your in the personal injury niche then this could be:

    Can I make a claim
    How much can I claim
    When will I get my money

    If you address these three key point then you are half way to converting the visitor.

    So I can see how a really well thought out FAQ section could be a winner, I'm going to play about with this on some of my test sites.

    Good find OP
     
  9. honzarox

    honzarox Junior Member

    Joined:
    Feb 28, 2008
    Messages:
    131
    Likes Received:
    52
    Nope, the guy has it all wrong. This is for Google, to answer your questions "in Google". If you type "What is 2+2" you will get an answer, instead of going to a website calculator for the anwer. Essentially, if people start "Giving answers", google will scrape these pages and it will Keep people on Google webpages = more revenue. For us? Less traffic
     
    • Thanks Thanks x 1
  10. Fathom

    Fathom Power Member

    Joined:
    Jul 1, 2011
    Messages:
    518
    Likes Received:
    282
    Location:
    Hertfordshire
    I love how people continue to reference information from sources that is not Google.
     
  11. mrsix

    mrsix Power Member

    Joined:
    Sep 13, 2008
    Messages:
    785
    Likes Received:
    465
    Location:
    PNW
    true but only to a certain extent. Users looking for "square root of 123456" aren't looking to buy, click, or do anything other than get the answer and leave. Users looking for "what is a good dog for apartments" could get similar info handed to them by G but will want to read more, buy stuff, etc so will click into the SERPS.

    Imo, G giving out DIRECT answers is a great thing. With the seek & destroy users, the bounce rate is HIGH. Less bouncers, lower bounce rate, more effective use of my copy.

    :weather05
     
  12. HostStage

    HostStage Jr. VIP Jr. VIP Premium Member UnGagged Attendee

    Joined:
    May 20, 2010
    Messages:
    1,774
    Likes Received:
    1,731
    Occupation:
    BHW - CEO of Webhosting Company
    Location:
    BWH from France
    Home Page:
    Indeed, how lame it is :)

    As matter of fact, i'm waiting for Google to say that Blog Network are still working, article marketing shouldn't be done on the money site, that EMD was a great way to go....

    SEO isn't about listening to Google only otherwise we would still be at the stone age of SEO :p It is about testing, reading others analysis, exchange experiences and so..
     
    • Thanks Thanks x 3
  13. Fathom

    Fathom Power Member

    Joined:
    Jul 1, 2011
    Messages:
    518
    Likes Received:
    282
    Location:
    Hertfordshire
    Calm down, I'm just saying that you're referencing BS that isn't from Google.
     
  14. fistor

    fistor Regular Member

    Joined:
    Feb 29, 2012
    Messages:
    256
    Likes Received:
    315
    Location:
    A mind needs books as a sword needs a whetstone, i
    not finished reading just yet, but looks interesting so far :]
     
  15. Roland32

    Roland32 Regular Member

    Joined:
    Sep 16, 2011
    Messages:
    237
    Likes Received:
    45
    Point 4 just looks uber wrong factually to me.
     
    • Thanks Thanks x 1
  16. TeamRoyster

    TeamRoyster Regular Member

    Joined:
    Dec 28, 2010
    Messages:
    266
    Likes Received:
    146
    Point 4 is bullshit! There has been 1 update so far this year.
     
  17. DannyDeepPockets

    DannyDeepPockets Junior Member

    Joined:
    May 18, 2009
    Messages:
    144
    Likes Received:
    65
    I've heard from multiple sources that Google puts out disinformation out there in order to confuse SEOs. I don't think there's anything wrong with listening to non-google people that have experience in ranking high in the serps. I had a friend that did exactly what Google said not to do and he ranked #2-#3 regularly for lucrative keywords. It's kind of like when a casino tells you how you can win big by playing this game or that game(but in reality they know damn sure you won't win in the long run). Would you listen to a casino's advice on how to win big in their casino? Google is the casino...am I right? haha
     
  18. Nookie Monster

    Nookie Monster Senior Member

    Joined:
    Mar 28, 2010
    Messages:
    968
    Likes Received:
    463
    Location:
    USA
    @Abysse

    Very interesting take on it all. Many things you stated make sense to me. I do think instead of everyone getting the "Chicken Little" syndrome we really need to discuss this rationally and develop a good game plan.
     
  19. jstover77

    jstover77 Executive VIP Jr. VIP Premium Member

    Joined:
    Feb 27, 2009
    Messages:
    2,314
    Likes Received:
    3,530
    Gender:
    Male
    Occupation:
    Entrepreneur
    Location:
    Doylestown PA
    Home Page:
    I totally agree that trust factors are huge now and hold more weight. Link velocity seems to be part of the latest update. All the sites I am seeing get hit are sites that started optimizing in a 3-6 month period (exceptions of course, but this is most common), and the link velocity just goes from nothing and spikes out of nowhere. Makes sense too if you think about. And with no trust factors to go on, Google simply devalues the sites and rankings fall. Low level linking still holds some weight, but having relevant trusted links to your site is the way to go. And if you are a new site, don't just go blasting your site with every service on BHW. Build the links slowly. Add social signals like Google Plus, FB, and Twitter. Add content frequently to your site and post them on your Plus, Twitter and FB account.

    Page rank is a whole other argument, and if you ask me they recently devalued Page Rank as a ranking metric (just my theory don't take as gospel). I feel as though it is more of smoke screen to what is really important, which is the trust factor of the website.

    It's a new Google, but by no means is it the end of SEO.
     
    • Thanks Thanks x 1
    Last edited: Mar 20, 2012
  20. TripleBeamDreams

    TripleBeamDreams Junior Member

    Joined:
    Jan 29, 2012
    Messages:
    135
    Likes Received:
    44
    Occupation:
    Affiliate Marketing
    Location:
    Where the Wild Things Are
    One thing I can never understand is how I have some sites that ranks #1 with ONLY blog commenting.... And some sites dont move at all when I shoot some comments on them...