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Finding out if an ebook converts before creating it.

Discussion in 'Clickbank' started by smetten2, Mar 5, 2009.

  1. smetten2

    smetten2 BANNED BANNED

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    Hello

    What do you think about the next strategy:

    I don´t want to create an ebook just to find out the topic doesn´t convert into sales.

    My plan is just to create a landing page (no ebook) and send over 200 - 500 targetted visitors through ppc. After they bought the book (that doesn´t exist) they will get an error and i will send them a refund + 5$ (for the troubles they went through...) within the next hour.

    After 500 visitors i will be able to see if the topic converts or not. If it does convert i will create an ebook. This way I don´t spend countless hours in creating the ebook just to find out it doesn´t convert.

    what are your thoughts about this?

    Greetz

    smetten
     
  2. justthinking

    justthinking BANNED BANNED

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    Oh, my God. Are you serious? You are thinking about driving traffic to a product you haven't even created yet? Then lose money in the process to see if the product converts? What would be your next step?

    In this business, in all businesses, the goal is to make money, not lose it. Create the product, then drive the traffic to it.
     
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  3. smetten2

    smetten2 BANNED BANNED

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    Too answer your question, yeah im blood serious.

    "In this business, in all businesses, the goal is to make money, not lose it. Create the product, then drive the traffic to it."

    You probably also heard "it takes money to make money"

    The investment would be pretty small compared to the amount of time / money i would spend to create the product. In this niche it would take a considerable amount of time / money to create the ebook, especially for a quality product.

    but anyway, thx for your reaction!

    Greetz

    smetten
     
  4. jstratford

    jstratford Newbie

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    Why not utilize ask.com and others to ask questions and poll the people to find the hungry crowd. Or do a free report to build your mailing list before putting it out there before it's done. My two cents.
     
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  5. IMATA

    IMATA Junior Member

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    IM, who'd have thought?
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    Argentina or near wherever I last lost my GPS
    You could just:

    a- See what's already selling well and build upon it ( even create products/services/coaching that fill wholes for already popular CB products )

    b- Build a list/web 2.0 community first, ask them exactly what they want and then give it to them. You can even give discounts for those who reserve the book early ( even before it's actually written ). However, you're working here with people that already trust you and know a lot about the future product ( they designed it ).

    c- Look around in forums, yahoo answers, 43 things, Amazon/ebay hotlists, adwords ads or offline ads - check these for a while to see which ones remain -; do KW search for "how to" terms, etc and again see what people are looking for.

    Going the PPC route is ok but use it to build a list and work on it.

    Good luck
     
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  6. gimme4free

    gimme4free Executive VIP Jr. VIP Premium Member

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    Why not just have an optin list on the landing page and make the ebook depending on the number of signups and then u have a mailing list too
     
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  7. positivenote

    positivenote Regular Member

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    I believe you are going about it the wrong way..if I were you I would do things Glenn Livingston style were you ask the market the most important questions and figure out what there fears are etc..let me give you an example..

    For this example lets say you were selling an ebook on how to use PPC..you would ask the following questions

    Thanks for taking the time to complete my Survey.As soon as you are finish you'll go to a page where you can download the two bonus bribes.The mp3 &pdf transcript.

    1 Are you currently using Adwords?
    a.yes
    b.no

    2.What is your average monthly Adwords budget?
    a.300
    b.600
    c.less than 100

    3.Which of the following goals is your website going for?
    a.lead
    b.sale
    c.Phone inquiry
    d.Walk-intraffic to physical location
    e.other

    4.If you could spend 20 minutes on the phone with me,what would you ask?

    5.What are your business goals?

    and etc...make it happen man its not the hard..and after you collect the answers it will give you a clear idea of what people are the most hyper responsive in your market ,you then focus on them ....and then you worry about making the product...good luck to ya..if you need anymore ideas send me a pm
     
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    Last edited: Mar 5, 2009
  8. imfh

    imfh Junior Member

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    Why not create a free 10-15 page report on the topic and then survey your subscribers? Although the report is free, you'll at least know folks are interested in the topic. Create a survey to find out how much they're willing to pay and what additional content they are willing to pay for to access your unique knowledge. A great site to create a survey is below:
    Code:
    http://www.surveymonkey.com/
     
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  9. smetten2

    smetten2 BANNED BANNED

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    thank you all for your constructive feedback!

    I appreciate it.

    Greetz

    smetten
     
  10. justthinking

    justthinking BANNED BANNED

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    Smetten: good luck to you because you are going to need a lot of it.

    A basic business principle that you are missing: a business exists to make money. If a business is not making money, it is a hobby.

    I also don't think you need money to make money, but it sure is helpful.

    Honestly, I think your idea is the worst one I have ever read on this forum.
     
  11. smetten2

    smetten2 BANNED BANNED

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    I appreciate your honnesty ;-)
     
  12. jammy

    jammy Junior Member

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    smitten u must be out of your mind .

    in fact , even i am in the process of writing an ebook myself , but what i am doing here
    is going around google and other forums checking if there is a demand for the product
    or not .

    Dont try to sell a product that is already flooded the market , instead create a product
    whose demand is on the rise .

    You can check out google trends and may be yahoo buzz to do so .

    If i were u , i would spend more time on list building .

    say for example you have 5 websites , that are dealing with the niches you are
    marketing , and you give away some free sh!t to them to sign up .
    You can end up with a list of 10,000 email addresses if each site had 2000 sign ups .
    you could use paid traffics to do so .

    Like people on all forums say ,

    Just my 2 cents .
     
  13. linus100

    linus100 Registered Member

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    U can use Google Insights for market research.
    It can help u more accurately gauge market demand and help u determine whether ur niche is seasonal or not.
    Once u've decided that the market is there test with PPC.
    Also, with PPC if u don't get any conversions after a 100 - 200 clicks I would either close the campaign or do some tweaking.
    Good Luck
     
  14. SleepieGirl

    SleepieGirl Regular Member

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    just send me the $2500 you are going to send these 5 people and i will be your slave for 90 days.
     
  15. euhlir

    euhlir Newbie

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    That is actually illegal if you don't have a product to accept payment as if it were.
     
  16. dangregory

    dangregory Registered Member

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    You're technique will almost work but like an earlier poster said, it's better to give people an opt in form where they can register to receive notice when your ebook is out. If they are interested, have them sign up and maybe send them a short teaser article or free report whetting their appetite - or just selling the benefits (outlining the exciting things your ebook is going to teach them.) If you get a nice amount of optins you will have a premade list of people who will be willing to buy.

    Nothing wrong with doing some PPC to a test page, guys. More importantly, it's a good way to see if your keywords really get you traffic, and then you can adjust your campaigns long before your ebook actually comes out. By the time your ebook is ready, you'll have an opt in list of people who are presold, plus you'll have tweaked your PPC campaigns to find good keywords and you'll have a nice idea of what kind of traffic you can expect from your ads.

    DAn
     
  17. JayC71

    JayC71 Newbie

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    Go for it, and send me a link to the ebook page ;)
     
  18. sugarwillis

    sugarwillis BANNED BANNED

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    what niche is it mate ?

    Why not have a look in the Clickbank marketplace, forums, blogs etc and see how alive they are....

    as for your $5 ebook...... mate i personaly wouldnt even piss on your 5 buck ebook... if the author puts a tag at 5 bucks why would i waste my time....

    perceived value my friend, people these days believe you get what you pay for.....
     
  19. kphutton

    kphutton Newbie

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    from one noob to another in the "ebook marketing world" I think you should create the product, then send traffic to it. The point is to make money here not lose it. I see what you mean by "testing" but I just wouldn't do it that way. Also, there are so many products out there and personally if I saw one for 5 bucks I probably wouldn't buy it because its only $5 (how good can the content really be if its so cheap). just my 2 cents.
     
  20. biks

    biks Power Member

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    Occupation:
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    The video series "Do You Suck At Making Money?" has a whole method on ebook sales. The archive should be around here somewhere.

    Instead of selling your ebook directly, you give it away, but force the buyer to go through a PPC or CPA page. Then the merchant pays you for the lead. The whole she-bang works off of these guys:

    HTML:
    http://www.trialpay.com/
    That way, if no one buys your ebook, you can get something for it via PPC of CPA.