If you're looking to attract customers for your new web design service, my first advice would be to focus on building an amazing portfolio that showcases your best work. Your portfolio is essentially your calling card and a representation of the quality of work that you can offer. So, make sure to curate a selection of your best projects that demonstrate your skills and capabilities.
You can also consider offering highly discounted or even free services to your family, friends, neighbours or anyone you know who trusts you. By doing this, you can start to build your network and gain exposure for your agency. Word-of-mouth is a powerful marketing tool, and if your early clients are happy with your work, they may refer you to others who need web design services.
Similarly, for SEO services, you can consider reaching out to businesses you know or deal with on daily bases and offer them discounted SEO services to demonstrate your expertise in the field. Once you have some real clients you can then reach out to other businesses with real case studies of businesses and offer to improve their search engine rankings, you can build trust and credibility with case studies.
If you are just starting out with your digital agency, it is important to keep in mind that it may be difficult to rank high on search engines and compete with other established digital agencies. However, this doesn't mean that you should abandon your SEO efforts altogether. Focus on optimizing your website for long-term success by investing in SEO and Google My Business (GMB) listing optimization. Once you start to see some positive results from your SEO efforts, you can use your own website as a case study to demonstrate your expertise to potential clients. By showcasing your own success in SEO, you can build trust and credibility with potential clients and attract more business to your agency over time.
As the owner of a digital agency, I can understand that starting a digital agency can be a challenging endeavour. However, it's important to stay focused and persistent in your efforts. As you begin to gain some clients, you may start to see a snowball effect, where more people become aware of your work and begin to seek out your services. So, don't get discouraged if things don't take off right away. With patience and persistence, you can build a successful web design agency and establish a strong presence in your industry.
Furthermore, feel free to reach out to me if you need any advice or support. I will be happy to share my experiences and provide any guidance that I can. Good luck!