Recently I have had some pretty good success with ranking for long tail keywords, but I have never tried ranking for Amazon products. This little bit of early research I have done for keywords has thrown me off a bit though. Like when I look for tons of random Amazon product keywords in Google key tool I cant find any keywords even long tail ones that have low competition and most have really low searches, it's like even specific keywords with 90 monthly searches have high competition. So my question is, is this normal? And should I just overlook the medium and high competition in this case?